Senior Product Marketing Manager, LTS Product Narrative

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role is based in either New York, Chicago, San Francisco, or Mountain View.

The Product Narratives team sits within the LinkedIn Talent Solutions Product Marketing organization and defines how we communicate product value across our hiring and learning solutions. The team develops core narratives, messaging and positioning, sales pitch strategy, and the end-to-end product launch strategy, ensuring marketing and sales teams go to market with clear, consistent materials that translate product innovation into customer value.

We're looking for a Sr. Product Marketing Manager to join our Marketing organization and help shape how LinkedIn brings its most innovative, AI-driven products to market for customers around the world. In this role, you'll lead end-to-end product launch strategy across the portfolio, shaping positioning, messaging, and go-to-market plans - translating complex product capabilities into clear, compelling customer value. You’ll partner across Product Marketing, Go-to-Market Enablement, Sales, and Marketing to operate and evolve a centralized product launch program, grounding decisions in customer and market insight and driving clear, consistent narratives that scale across launches to drive measurable business impact. This is a high-impact role for a senior marketer who thrives at the intersection of strategy and execution, leads confidently through cross-functional influence, and is energized by the opportunity to define how millions of professionals and businesses experience the next generation of LinkedIn products.

Responsibilities:

• Lead the development and execution of go-to-market strategy for AI-driven and other innovative products, ensuring consistency and prioritization across Sales, Marketing, and Go-to-Market Enablement.
• Develop compelling messaging and positioning that articulate the business value of products, enhancing customer engagement and sales enablement.
• Collaborate with cross-functional teams to shape product launch strategy, develop the product roadmap priorities, and ensure effective, coordinated market launches.
• Define and deliver sales narratives, pitch strategy, and enablement content, including presentations that clearly and visually communicate product value"
• Build and maintain strong relationships with key stakeholders to drive cross-team alignment and achieve organizational goals.
• Continuously evolve the product launch program to improve quality, speed, and scalability, leveraging AI to streamline workflows, enhance content development, and track and improve program effectiveness

Basic Qualifications:

• Bachelor's Degree in Marketing, Business, or related field or equivalent experience AND minimum 4 years of experience in product marketing, go-to market and/or sales enablement

Preferred Qualifications:

• 3+ years of experience in the HR technology ecosystem, ideally across learning and development, talent marketplaces, HCM platforms, LMS providers, or enterprise content platforms
• Developed B2B pitch decks that translate complex product capabilities into clear, differentiated customer value.
• Led multi-product launch programs in an enterprise technology environment with cross-functional coordination.
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas
• Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc. 

Suggested Skills

• Product Marketing
• AI Innovation
• Cross-Team Collaboration
• Product Messaging & Positioning
• Program Management

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

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