Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Shanghai, China

Job Description:

The Marketing Manager for Spravato is responsible for leading the brand strategy and driving execution to achieve sustainable business growth. This role manages a marketing team and works cross-functionally to deliver impactful, compliant, and insight-driven marketing initiatives.

Key Responsibilities

• Lead development and execution of the Spravato brand strategy and annual marketing plan
• Manage and develop a high-performing marketing team; set priorities, coach, and build capabilities
• Drive brand performance through strong business analysis, forecasting input, and KPI management
• Generate actionable insights from market trends, customer needs, and competitive dynamics
• Partner with cross-functional teams (Medical, Sales, Market Access, Finance, Supply Chain, Global) to ensure aligned execution
• Oversee end-to-end delivery of marketing initiatives with a focus on quality, impact, and compliance
• Build and maintain relationships with key external stakeholders including KOLs and treatment centers
• Lead key projects and represent the brand in cross-functional teams

Role Requirements:

• Deep expertise and extensive hands-on experience in marketing (minimum 8+ years of practical experience).
• Proven ability to rapidly establish strong relationships with KOLs; plan, organize, and execute large-scale marketing initiatives, working closely with Sales to ensure high-quality execution.
• Strong ability to work side by side with Sales to diagnose business challenges, develop actionable solutions, and partner deeply with Sales to drive issue resolution.
• Preferably, rich experience in Psychiatry or in new product launches.
• Ability to collaborate with a broad range of internal and external partners.
• Fluent in English, with strong professional communication skills.
• Innovative and resilient mindset, with a proactive approach to challenges and opportunities.

 

 

Required Skills:

 

 

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Leadership, Market Expansion, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Risk Assessments, Stakeholder Management, Strategic Thinking, Team Management