Marketing Manager-South Korea

Marketing Manager – South Korea

Labcorp is seeking a Marketing Manager – South Korea to join our team in South Korea.

Job Responsibilities:

• Job Summary: Labcorp is seeking a highly motivated and results-driven Marketing Manager – South Korea to lead and execute localized marketing initiatives that accelerate growth for Biopharma Laboratory Services (BLS) in South Korea.

This role is accountable for developing and implementing strategic marketing programs to strengthen brand presence, generate high-quality demand, and contribute measurable commercial impact for Korean pharmaceutical and biotech customers across Labcorp’s BLS portfolio supporting new drug development.

The ideal candidate is a strategic B2B marketer with strong business acumen, capable of influencing key internal stakeholders in a matrix organization and partnering closely with BDDs and Subject Matter Experts to translate complex services into compelling, customer-relevant value narratives. The candidate will also bring strong familiarity with the South Korean drug development ecosystem, including industry conferences, associations, digital channels, and best practices for engaging decision makers. Reports to: Senior Director, International Marketing.

• Marketing Strategy & Annual Planning

Own the South Korea marketing strategy and annual plan aligned with APAC and global BLS priorities.

Build a market approach that supports growth across the BLS portfolio, balancing near-term demand generation with long-term brand and credibility building.

Identify and prioritize market growth opportunities by customer segment (e.g., top pharma, fast-growing biopharma, emerging biotech) and by use case across drug development stages and translate insights into annual priorities and program focus.

Translate global campaign themes into locally relevant programs that reflect South Korean market dynamics and cultural nuances, while maintaining Labcorp brand consistency.

Develop clear positioning, messaging, and value propositions across BLS offerings catering to Korea market, tailored to key stakeholders and decision-making roles (e.g., R&D, Tox & PK, ClinOps, biomarker teams, etc.).

• Integrated Campaign Management

Plan and execute integrated marketing programs across digital, content, and field programs (including events and SME engagement) to drive measurable demand and commercial outcomes.

Optimize audience targeting, channel selection, and campaign sequencing based on market behavior and performance insights.

Deliver qualified leads in alignment with existing lead definitions and processes, and provide consistent visibility into campaign outcomes through performance reporting and insights.

Manage campaign calendar and workflows to ensure coordinated execution across internal stakeholders and partners (BDDs, SMEs, CMs, Global Marketing, communications, marketing CoEs).

Continuously improve effectiveness through testing and optimization (e.g., messaging, creative, channel mix, audience segmentation).

• ABM (Account-Based Marketing)

Lead ABM planning and execution (1-to-many and 1-to-few) to support priority segments and strategic accounts in South Korea.

Influence internal stakeholders (BD/Sales, SMEs, regional/global teams) to align account priorities, messaging, and engagement approach.

Support opportunity progression within priority accounts by engaging relevant stakeholders across the buying committee with tailored narratives and coordinated touchpoints.

• Content & Thought Leadership

Own the local content strategy and production plan to support demand generation and ABM priorities across the BLS portfolio.

Develop and localize high-impact proof-point and thought leadership assets (e.g., case studies, white papers/insight pieces) in partnership with SMEs and regional/global teams.

Translate technical capabilities into customer-relevant value narratives tailored to key stakeholder roles and priority use cases across drug development stages.

Ensure Korean localization is transcreation (not direct translation), aligning tone, structure, and proof points to South Korean expectations while maintaining Labcorp brand consistency.

• Event Marketing & Industry Ecosystem Engagement

Build and execute an annual event marketing strategy to engage decision makers in Korean pharma/biotech, including the right conferences, forums, roundtables, and curated customer engagements.

Maintain strong awareness of and participation in key South Korea drug development events and communities, ensuring Labcorp presence is purposeful and aligned to strategic priorities.

Design event programs with clear objectives and measurable outcomes and collaborate with event manager for pre-/during-/post-event activities to maximize engagement and commercial impact.

Plan and deliver webinars as digital events to support campaigns and ABM objectives, coordinating topics and speakers with internal SMEs and relevant stakeholders.

• Sales Alignment & Cross-functional Collaboration

Operate effectively in a matrix organization and influence key stakeholders to align priorities and deliver high-impact marketing programs for South Korea.

Partner closely with South Korea BD/Sales and scientific/technical SMEs to ensure plans reflect customer realities, technical differentiation, and commercial priorities across the BLS portfolio.

Collaborate with APAC and Global marketing teams to align on messaging, core assets, and campaign frameworks, and drive efficient execution across time zones.

Enable the field by converting approved messaging and assets into sales-ready formats (e.g., client-facing decks, solution brochures, videos, key objection-handling points and other collaterals.) to improve adoption and consistency.

• Market Intelligence & Customer Insight

Maintain a strong understanding of the South Korean drug development ecosystem, including customer needs, decision-making dynamics, and competitor positioning across service areas.

Capture and synthesize Voice-of-Customer insights from clients, BD/SMEs, events, and digital engagement to inform strategy, messaging, and program prioritization.

Provide structured, periodic insights to regional/global stakeholders to inform planning and optimization (e.g., market/competitor/VOC summaries) and shape market approach and campaign planning.

• Budget Management

Own the South Korea marketing budget planning and tracking, ensuring resources are allocated to the highest-impact priorities.

Manage spending responsibly and transparently; report budget status and performance outcomes to stakeholders.

Ensure marketing investments are evaluated through ROI and business impact lenses.

• Compliance & Governance

Ensure marketing activities and materials comply with internal policies, industry standards, and applicable data/privacy requirements.

Coordinate with Legal/Compliance where required for content approval, event activities, and communications.

• Scope Flexibility & Regional Contribution

While this role has primary responsibility for South Korea, it operates within a broader APAC and global marketing organization. The individual is expected to contribute to regional or cross-market initiatives as needed.

The scope of responsibilities is not strictly limited to a single geography and may evolve based on business priorities.

Take on additional projects and responsibilities as assigned by the line manager to support team and organizational objectives.

Demonstrate flexibility to adapt to evolving priorities, organizational structures, and reporting relationships in a dynamic business environment.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Pharmacy, Biochemistry, Bioengineering, or related fields
• 5 years or more of B2B marketing experience in multinational companies and within laboratory related CROs, pharmaceutical, biotech, life science services, or adjacent fields.

Preferred Qualifications:

• Native/Fluent Korean speaker with fluent English (written and spoken).
• Strong understanding of the South Korean market, cultural nuances, and life sciences ecosystem; prior work experience in South Korea strongly preferred.
• Proven track record of developing and executing marketing programs with measurable ROI and commercial contribution.
• Demonstrated ability to market complex, consultative services with longer sales cycles and multi-stakeholder decision making.
• Experience in digital marketing, content strategy, omni-channel campaign execution, and performance measurement.
• Familiarity with ABM strategies and practical execution (1-to-many and 1-to-few).
• Proficiency in PowerPoint, Excel, and relevant marketing tools/software; familiarity with CRM reporting tools is a plus.

Additional Job Standards:

• MBA is a plus.
• Strategic, structured thinker with strong business acumen and ability to connect marketing activity to commercial outcomes.
• Strong stakeholder management and influencing skills; comfortable engaging senior leaders and cross-functional partners.
• Scientific curiosity and strong learning agility; able to converse credibly with BD and SMEs on technical offerings and customer use cases.
• Analytical and metrics-driven mindset; strong accountability, ownership, and execution excellence.
• Ability to work independently and collaboratively in a fast-paced, global matrix environment across time zones.
• Strong project management, time management, and prioritization skills.
• Willingness to travel as needed (10–30%).

At Labcorp we have a passion for helping people live happy and healthy lives. Every day we provide vital information that helps our clients and patients understand their health. If you are passionate about helping people and have a drive for service, then Labcorp could be a great next career step!

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. 

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