Senior Business Analyst

MGID is a global native advertising platform that helps brands reach unique local audiences at scale. At MGID, we empower brands and publishers to collaborate transparently through our privacy-first targeting technology. This enables advertisers to drive performance and awareness while allowing publishers to retain and monetize their audiences. Today, we’re creating innovative technologies, and with your help, we aim to reach even greater heights.

As a Business Analytics Manager you will be developing a robust insights framework, identifying growth opportunities, monitoring business performance, and delivering data-driven recommendations that improve commercial outcomes.

What You’ll Do

Strategic Business Partnership & Performance Management

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Act as a strategic link between Finance and business (Supply & Demand), driving performance through KPI management, forecasting, and data-driven insights

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Consolidate and oversee revenue and operational forecasts, proactively identifying risks, opportunities, and performance improvement levers

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Drive business performance reviews and provide actionable recommendations to improve commercial and financial outcomes

Operational Analytics & KPI Framework

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Own and develop end-to-end funnel KPIs in close alignment with Supply and Demand functions

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Partner with BI to build scalable data models and frameworks for budgeting and rolling forecasting

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Develop and maintain unified dashboards for revenue and cost performance tracking

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Monitor performance, prepare insights, and business commentary for quarterly and regional reviews

Commercial & Profitability Analysis

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Lead profitability analysis and ROI evaluation across partners, products, and initiatives

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Analyze key operational drivers (inventory utilization, fill rate, eCPM, partner performance) to support decision-making

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Design and implement unit economics models at the project and regional levels

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Ensure consistent and robust cost allocation across departments and geographies

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Support pre-deal evaluation of partner economics and ensure ongoing ROI tracking

Market Benchmarking & Growth Analytics

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Establish and track financial benchmarks vs competitors (margins, cost efficiency, cost-to-revenue ratios)

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Conduct market and pricing analysis to support expansion into new markets

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Quantify new revenue streams and build business cases and ROI models

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Support definition and tracking of commercial strategy, revenue plans, and annual priorities