Growth / Marketing

Standard Template Labs is a stealth-mode, AI-native startup reimagining the future of IT Service and Configuration Management. Backed by leading investors, we're leveraging AI, graph-based architecture, and exceptional design to transform how enterprises manage and engage with their technology ecosystems.

About the Role

You will be the first Growth and Marketing hire, defining our voice, shaping our brand, and building the engine that turns a technical product into a story that resonates with enterprise buyers. This is a 0→1 role for someone who can think strategically and execute relentlessly with minimal guidance.

Responsibilities

• Own and articulate the STLabs brand - our voice, narrative, and positioning.
• Translate a technically sophisticated, AI-native product into clear, persuasive messaging for technical and executive enterprise audiences.
• Write and ship high-quality external content: website copy, launch materials, thought leadership, product narratives, and customer-facing collateral.
• Partner closely with founders, product, and design to ensure our market story stays tightly coupled to what we're actually building.
• Develop deep fluency in our product, our category, and our customers' problems, and use it to sharpen everything we say.
• Identify and pursue growth opportunities proactively, testing and iterating quickly to find what works.

Qualifications

• 2-5 years of experience understanding customers, crafting compelling narratives, and cultivating a strong brand. (Growth, Product Marketing, Consulting etc.)
• Exceptional writing and communication skills - you can make complex, technical ideas clear, credible, and compelling.
• A strong instinct for brand and narrative that clearly communicates our differentiation and resonates with customer pain points.
• Demonstrated ability to learn technical products deeply and translate them for different audiences.
• A proactive, self-directed operator who thrives without an established playbook and drives outcomes independently.
• Unmatched attention to detail without sacrificing the velocity of an early-stage startup.

What We Offer

• Define the brand and growth motion of a new category of AI-first enterprise software from the ground up.
• Competitive salary + equity.
• Full health, dental, and vision benefits.
• Work from our Flatiron District, Manhattan office alongside the founding team in a focused, collaborative environment. We're in-office five days a week, moving quickly and building together—with easy access to public transportation.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. The reasonably estimated yearly salary for this role is: $130,000 - $180,000 USD.