Marketing Manager, Demand Generation

As a member of the USIS Demand Marketing COE, the Marketing Manager, Campaigns & Programs is responsible for helping increase customer engagement, accelerate pipelines and generate new demand for relevant solutions through integrated demand generation campaigns and marketing programs.

He or she contributes to the marketing program plan, identifies ideal marketing channels, coordinates a variety of marketing execution resources (internal and external) to carry out the plan, and monitors and reports on program performance. He or she will align closely with the cross-industry marketing teams to incorporate sales and customer inputs for continual refinement and improvement of programs. He or she will work cross-functionally, unifying and motivating peers from different teams (e.g. global marketing shared services, product marketing, vertical/capability/channel marketing, corporate marketing and sales).

Who is Equifax?

At Equifax, we believe knowledge drives progress. As a global data, analytics and technology company, we play an essential role in the global economy by helping employers, employees, financial institutions and government agencies make critical decisions with greater confidence.

We work to help create seamless and positive experiences during life’s pivotal moments: applying for jobs or a mortgage, financing an education or buying a car. Our impact is real and to accomplish our goals we focus on nurturing our people for career advancement and their learning and development, supporting our next generation of leaders, maintaining an inclusive and diverse work environment, and regularly engaging and recognizing our employees. Regardless of location or role, the individual and collective work of our employees makes a difference and we are looking for talented team players to join us as we help people live their financial best.

The Perks of being an Equifax Employee?

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We offer excellent compensation packages with market competitive pay, comprehensive healthcare packages, 401k matching, schedule flexibility, work from home opportunities, paid time off, and organizational growth potential.

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Grow at your own pace through online courses at Learning @ Equifax.

What You’ll Do

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Develop and maintain program plans, timelines, master campaign calendar, and results reporting

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Manage campaign activities across multiple channels including email, social, digital, direct mail, and in-person events

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Manage content required to execute programs including copy for emails, landing pages, social posts, blogs, and other materials as needed

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Use marketing tools and platforms including Seismic/SPOT, Salesforce, Pardot, Social Studio, Hootsuite Amplify, Adobe Analytics and Uberflip, to monitor programs and track performance

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Work cross-functionally with marketing operations, vertical/capability/channel marketing and product marketing to help plan and coordinate multiple programs

What experience you need

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Minimum of 3 years of experience in a B2B marketing role in a complex business environment, including extensive experience with integrated marketing strategies

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Minimum of 3 years project management experience

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Must have a minimum of one year experience working with: Marketing Planning or Marketing Demand Generation Campaigns, traditional and new marketing tactics, and channel marketing

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Minimum of one year experience working with Terminus

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Minimum of one year experience doing ABM (Account Based Marketing)

What could set you apart

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Working in a highly matrixed organization is a plus.

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Ability to write short form copy and blogs with an eye for proofreading

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Experience in delivering reports with data analysis

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Familiarity with inbound and outbound marketing and the use of marketing metrics to increase ROI

Success Attributes of an Equifax employee; does this describe you?

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Accountability

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Bravery

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Curiosity

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Collaboration

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Think and act differently

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Trust

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Ownership

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Decide-Execute-Ship

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like somewhere you want to work, don’t delay, apply today - we’re looking for you!

Primary Location

USA-Atlanta JV White

USA-IL-Skokie

Function

Function - Marketing

Schedule

Full time