ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace.

Further information at ZEISS India.

Job Description

Head of Marketing – ZEISS VisioGen

Reporting To

Head of Commercials

Role Overview

ZEISS VisioGen is a human-verified AI patient engagement platform built for ophthalmology practices in the United States. It helps clinics capture patient demand 24/7, support premium patient communication, improve lead visibility, and maintain clinical oversight through a governed human-in-the-loop model.

We are looking for a Head of Marketing to lead the brand positioning, product marketing, content strategy, campaign planning, event marketing, digital presence, and sales enablement for ZEISS VisioGen.

This role is not a direct sales role. The Head of Marketing will not be responsible for closing deals or owning commercial negotiations. Instead, this person will work closely with the Head of Commercials to ensure the market understands the value of ZEISS VisioGen, sales teams are equipped with strong materials, and customers receive a clear, premium, and clinically credible brand experience.

The ideal candidate should be able to translate a complex, clinically sensitive AI-enabled product into a simple, trusted, and commercially useful market story for ophthalmology practices.

Purpose of the Role

The Head of Marketing will be responsible for making ZEISS VisioGen easy to understand, easy to trust, and easy to position in the US ophthalmology market.

The role will focus on:

Building the right market narrative
Strengthening brand perception
Creating high-quality marketing assets
Supporting the commercial team with strong enablement
Driving awareness and qualified interest
Preparing event and launch communication
Ensuring all messaging reflects ZEISS credibility, clinical safety, and premium positioning

Key Responsibilities

1. Brand Positioning & Messaging

Own and refine the positioning of ZEISS VisioGen as a human-verified AI patient engagement platform for ophthalmology practices, optimized for cataract, refractive, and premium procedure pathways.

Ensure the product is not positioned as a generic chatbot or fully automated AI tool.

Maintain consistency around the core message:

AI drafts. Humans decide. ZEISS governs.

Develop messaging frameworks for:

Website copy
Sales decks
Product brochures
Event collateral
PR announcements
Email campaigns
Demo narratives
Customer-facing presentations
Internal stakeholder communication

2. Product Marketing

Translate VisioGen’s product capabilities into clear clinic value.

Own product marketing deliverables such as:

Product briefs
Feature-benefit mapping
Use-case documents
Workflow explainers
Objection-handling guides
Competitive comparison documents
Customer proof points
Launch messaging
FAQ documents

Position key capabilities such as:

Website-integrated patient engagement
AI-assisted response drafting
Mandatory human verification
ZEISS-trained optometrist review
Clinic-specific customization
Appointment link tracking
Conversation reporting
After-hours engagement
Guardrails against diagnosis, prognosis, or treatment advice

3. Marketing Strategy & Campaign Planning

Develop and execute the marketing plan in alignment with the Head of Commercials.

Plan campaigns that increase awareness, interest, and credibility for ZEISS VisioGen among:

Ophthalmology practices
Cataract and refractive clinics
Surgeons
Practice owners
Administrators
Clinic growth teams

The focus is to generate market interest and qualified opportunities, not to directly sell or close accounts.

4. Sales Enablement Support

Support the commercial team by creating high-quality materials that make sales conversations easier, clearer, and more effective.

Deliverables may include:

Pitch decks
One-page product summaries
Talk tracks
Objection-handling documents
Email templates
Demo support scripts
ROI explanation documents
Conference follow-up assets
Customer success stories
Competitive positioning sheets

The Head of Marketing should ensure the commercial team has the right language, proof points, and collateral to communicate VisioGen confidently.

5. Website, SEO & Digital Content

Own the marketing content strategy for the ZEISS VisioGen website and digital channels.

Ensure all content reflects ZEISS standards: premium, clinical, precise, trustworthy, and restrained.

Lead content development for:

Website pages
Landing pages
SEO content
Blog or thought-leadership articles
Case studies
Product explainers
Email marketing
Social media content
Video scripts
Campaign pages

Ensure SEO supports the correct positioning using keywords such as:

ZEISS VisioGen
Human-verified AI for ophthalmology
Ophthalmology patient engagement platform
Ophthalmic GenAI
AI patient communication
Patient conversion
Medical practice growth
ASCRS 2026

6. Event & Launch Marketing

Lead marketing preparation for key industry events, especially ASCRS 2026.

Own the event marketing narrative, including:

Booth messaging
Event theme
Presentation support
Demo positioning
Printed collateral
Digital follow-up campaigns
PR support
Customer quote usage
Post-event nurture content

The Head of Marketing will ensure VisioGen is presented with the right balance of innovation, clinical safety, and ZEISS brand authority.

7. Customer Proof & Evidence Building

Work with commercial, customer success, clinical operations, and product teams to build credible customer proof.

Convert customer feedback and performance data into marketing-ready assets such as:

Case studies
Testimonials
Metric snapshots
Use-case stories
Before-and-after workflow narratives
Practice benefit summaries

Support proof points around:

After-hours demand captured
High-intent patient rate
Qualified leads generated
Staff hours saved
Patient satisfaction
Goal completion rate
Chat quality
Response relevance
Appointment link engagement

All claims should be measured, defensible, and aligned with ZEISS brand credibility.

8. Cross-Functional Collaboration

Work closely with:

Head of Commercials
Sales/commercial team
Product team
Clinical operations team
OD reviewer team
Customer success
Legal/compliance stakeholders
Website agencies
Creative agencies
ZEISS brand teams

The role requires strong alignment with commercial priorities, but ownership remains within marketing strategy, content, campaigns, and enablement.

What This Role Is Not

This role is not responsible for:

Direct sales closure
Commercial negotiations
Revenue ownership
Pricing decisions
Contracting
Account management
Sales target ownership
Replacing the role of Head of Commercials

This role exists to support commercial success through strong marketing strategy, market education, brand positioning, and sales enablement.

Required Qualifications

10+ years of experience in marketing, product marketing, brand strategy, healthcare marketing, SaaS marketing, or B2B marketing.
Experience in healthcare, medtech, ophthalmology, optometry, AI, SaaS, or premium B2B products preferred.
Strong ability to simplify complex technology into clear, credible market messaging.
Excellent writing, storytelling, and presentation skills.
Experience creating sales enablement materials and campaign assets.
Experience working closely with commercial or sales leadership.
Strong understanding of digital marketing, SEO, events, content, and brand communication.
Ability to work in a clinically sensitive, compliance-aware environment.
Strong stakeholder management skills.

Preferred Experience

Experience marketing to US healthcare providers or medical practices.
Experience with AI-enabled products or healthcare technology.
Experience supporting product launches or conference launches.
Experience developing marketing for premium, trusted, or regulated brands.
Familiarity with ophthalmology, refractive surgery, cataract care, or patient engagement platforms.

Key Success Metrics

The Head of Marketing will be measured on:

Strength and clarity of VisioGen positioning
Quality of marketing and sales enablement materials
Website and digital engagement
Campaign performance
Qualified lead generation support
Event readiness and execution
Sales team adoption of marketing assets
Customer proof development
Brand consistency
Quality of objection-handling and product messaging
Improvement in market understanding of VisioGen

Ideal Candidate Profile

The ideal candidate is a strategic marketing leader, not a salesperson.

They should know how to build trust before a sales conversation starts. They should understand how to make a complex AI-enabled healthcare product feel simple, safe, premium, and relevant to ophthalmology practices.

This person should be comfortable working under the direction of the Head of Commercials, while independently owning the marketing engine that supports awareness, credibility, lead generation, customer education, and commercial readiness.