General Manager

What You'll Do P&L & Financial Performance

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Full ownership of location revenue, gross profit, EBITDA, and operating cost management.

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Develop and manage an annual budget; monitor financial performance weekly and take proactive corrective action on variances.

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Understand and optimize the core financial levers of the business: direct labor efficiency, gross profit, selling expenses, break-even point, and material cost management.

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Lead monthly financial reviews with your AVP and Regional Controller; come prepared, know your story, own your gaps.

Operations & Funnel Execution

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Lead the complete customer funnel — demand generation, call booking, dispatch, sales conversion, and install execution — with daily visibility into where the funnel is breaking and why.

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Enforce a disciplined, data-driven operating cadence: daily huddles, weekly KPI scorecard reviews, and monthly performance deep-dives using Sila Vision Boards.

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Identify and eliminate operational friction — between the office, the field, and the customer — before it impacts the month's results.

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Ensure full compliance with Sila Standard operating procedures, tools, and systems across all departments.

People & Culture

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Recruit, hire, develop, and retain a high-performing team across service, install, sales, and office functions.

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Hold direct reports strictly accountable to their KPIs through structured 1:1s, performance conversations, and clear expectations — not just annual reviews.

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Build a location culture where team members feel empowered, coached, and invested in — and where top performers want to stay and grow.

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Partner actively with your HRBP on talent planning, performance management, and workforce decisions; don't manage people issues in isolation.

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Model the Sila values — People First, Integrity Always, Results-Driven, Customer Excellence — in how you lead every single day.

Customer Experience

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Take ultimate ownership of the local customer experience — from first call to job completion to follow-up review.

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Monitor Google review scores and volume, callback rates, and customer complaint trends as leading indicators of service quality.

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Act as the final point of escalation for complex customer issues; resolve them fast, learn from them, and prevent recurrence.

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Protect and strengthen the local brand's reputation in the Maryland market as a premium, trusted home services provider.

Strategy & Market Growth

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Maintain deep competitive intelligence on the Maryland market — understand who's gaining share, why, and what Sila needs to do to win.

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Identify organic growth opportunities: membership expansion, maintenance agreements, adjacency services, and local marketing initiatives.

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Contribute to Sila's Mid-Atlantic platform strategy by flagging tuck-in acquisition opportunities, sharing market insights, and collaborating with peer GMs across the region.

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Think beyond your location — understand how your brand fits within the broader Sila platform and actively support regional alignment and standardization efforts.

Qualifications •

Demonstrated experience leading a home services, trades, or field-operations business with full P&L responsibility — HVAC, plumbing, electrical, or similar preferred.

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Strong financial acumen: comfortable with income statements, budget variance analysis, and using data to drive daily operational decisions.

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Proven track record of developing frontline and management-level talent — people leave your teams better than they arrived.

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High presence and accountability orientation: you lead from the field, not from a spreadsheet, and your team knows it.

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Clear, direct communicator who gives real-time feedback, sets unambiguous expectations, and holds the line without drama.

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Experience within a multi-brand, PE-backed, or high-growth platform environment is a plus — comfort with change and a bias for standardization where it makes sense.

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Undergraduate degree preferred but not required; results and track record matter more.