Paid Social Specialist

If you want to: •

Own and scale our Paid Social campaigns across multiple international markets, ensuring campaigns align with efficiency goals.

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Run Meta Ads campaigns as your primary engine, while proactively identifying opportunities to test, launch, and scale secondary channels (e.g., TikTok, Reddit and etc).

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Continuously test ad creatives, hooks, copy, audiences, and landing pages tailored to each network's unique user behavior.

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Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.

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Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.

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Analyze complex cross-channel data sets to identify growth opportunities, scaling patterns, and inefficiencies in our conversion funnels.

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Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.

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Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.

And you can check off: •

Proven experience in managing paid social acquisition campaigns;

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The ability to analyze visual asset performance across different platforms and direct creative teams on platform-specific formats and trends;

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Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.);

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Solid understanding of modern paid social attribution (e.g., multi-touch attribution, incrementality testing) and navigating post-iOS14 tracking limitations.

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Excellent time management skills;

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Ability to work independently and collaboratively within a team;

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Outstanding interpersonal skills for effective collaboration with other departments;

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Proficiency in English both verbal and written;

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Familiarity with CRO and landing page best practices is an advantage;

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Experience in working with complex, global, large-scale campaigns is an advantage

Here’s the deal: •

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

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Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

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Tools of your choice: choose technical equipment and the tools you need to do your best;

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Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

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Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;

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Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

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Premium Surfshark accounts: for you, your family, and friends;

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Gross salary: 2600-4500 Eur/month for the Lithuanian market, 13600-19000 Pln/month for the Polish market. It may vary depending on your skills and experience.