Social Media Growth Marketer - Permanent Full-Time - Ontario

About the Role

We are seeking a creative, trend-aware, and results-driven Viral Social Media Manager to grow brand awareness, engagement, and audience reach across social media platforms. This role is responsible for developing high-performing content strategies, producing viral-ready short-form content, monitoring trends, and driving audience growth through innovative storytelling and platform-native content.

The ideal candidate understands internet culture, social media algorithms, short-form video strategy, and audience psychology, and can quickly create engaging content that drives shares, engagement, and conversions.

Key Responsibilities

Content Strategy & Creation

• Develop and execute viral social media strategies across TikTok, Instagram Reels, YouTube Shorts, Facebook, LinkedIn, and X.
• Create engaging short-form content optimized for reach, retention, and shareability.
• Write compelling hooks, captions, and calls-to-action.
• Repurpose content across multiple platforms.
• Collaborate with internal teams to align content with brand goals.

Trend & Audience Monitoring

• Monitor emerging trends, memes, sounds, and platform updates.
• Identify opportunities to capitalize on viral moments.
• Research audience behavior and competitor content.
• Adapt content style based on analytics and performance.

Performance & Analytics

• Track KPIs including engagement, reach, watch time, shares, and follower growth.
• Analyze campaign performance and provide optimization recommendations.
• Conduct A/B testing on hooks, captions, thumbnails, and formats.
• Generate regular social media performance reports.

Community Engagement

• Respond to comments and audience interactions.
• Help grow online communities and increase brand loyalty.
• Encourage conversations and audience participation.

• Experience managing social media accounts with demonstrated audience growth.
• Strong understanding of social media algorithms and viral content strategy.
• Experience creating short-form video content.
• Excellent copywriting and storytelling skills.
• Strong understanding of internet culture and social trends.
• Proficiency with social media management and editing tools.
• Ability to work in a fast-paced, creative environment.

Considered an asset (good to have):

• Experience with video editing tools such as CapCut, Adobe Premiere Pro, or Canva.
• Experience managing influencer collaborations or creator partnerships.
• Graphic design or motion graphics experience.

• This is a Permanent Full-Time position with a Hybrid work structure.
• Some travel may be required including attending social events to promote Chit Chats Express.
• The role offers an exciting opportunity for a passionate social media marketer eager to make an impact through innovative social media strategies in the digital world and creative content development.

Total Rewards and Compensation:

• Salary: Starting $50,000 per annum
• Employer paid Group Benefits (Health, Dental and Vision; 80% coverage). After 3 months.
• Annual Year-End Bonus.
• Two weeks paid vacation (negotiable)
• Birthday leave (Paid)
• A rich GRSP plan eligibility after 3 months of employment

We thank you for your application, but only those candidates selected for an interview will be contacted.

Please note that the successful candidate will be subject to reference and criminal background checks prior to employment.

As a federally regulated employer, Chit Chats Express fully supports the principles of employment equity and encourages all qualified members of the designated groups to apply.