Practice Marketing Manager

Role Overview

As the Practice Marketing Lead for Global Technology Practices, you will drive the strategic priority of enabling growth through a market opportunity aligned, offerings portfolio led go-to-market (GTM) model. You will help practices sharpen their offerings portfolio, actively shape sales motions, demand creation initiatives, pipeline-build and progression play. You will be optimizing and operationalizing our signature way to market practice offerings — one that is programmatic, governed, sales-aligned, and outcome-driven. You will act as an orchestrator and integrator, working closely with practice leaders, offering owners, partnerships, sales, and account teams to bring coherent, repeatable, and scalable GTM motions to life.

Key Objectives

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Operate a practice offerings portfolio led GTM marketing model that complements and strengthens vertical/industry-led plays

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Drive clarity and focus on market opportunities, ICPs, and priority segments

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Translate practice offering portfolios into clear sales motions and marketing plays that accelerate pipeline and revenue

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Enable an integrated, full-funnel marketing approach spanning thought leadership through opportunity creation and client advocacy

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Create governance, cadence, and operational discipline across global practice marketing efforts

What You Will Do

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Drive market opportunity & portfolio clarity

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Lead segmentation & ICP refinement

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Align to sales motions & plays

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Build & refresh offerings portfolio content

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Execute integrated GTM programs & campaigns

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Shape analyst & market perception

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Establish governance & operating cadence.

How You Will Measure Success

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Increased pipeline and revenue influence from portfolio-led GTM motions

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Strong alignment to sales plays and account plans

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Clear, consistent market narratives for priority technology portfolios

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Improved focus and repeatability in practice marketing execution

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Trusted partnership with practice, sales, and industry leadership

What You Bring Experience

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12+ years of B2B marketing experience (enterprise technology solutions and services)

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Proven success leading portfolio, solution, or practice marketing at scale

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Demonstrated ability to align marketing with sales motions, plays, and commercial outcomes

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Experience operating in a global, matrixed organization Skills & Capabilities

Skills & Capabilities

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Strong market and buyer orientation with an outside-in mindset

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Deep understanding of enterprise sales cycles and buying behavior

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Ability to translate strategy into practical, executable GTM programs

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Comfort working across strategy, execution, and enablement Personal Attributes

Personal Attributes

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Orchestrator mindset: Able to align diverse stakeholders without direct authority

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Commercial acumen: Understands how marketing influences pipeline and revenue

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Change leadership: Comfortable challenging legacy models and driving new ways of working

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Strategic storyteller: Able to simplify complexity and shape compelling market narratives

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Collaborative and resilient: Thrives in ambiguity and builds momentum through partnership

Why This Role Matters

This role is central to redefining how our technology practices show up in the market. The Practice Marketing Lead will help shift marketing from supporting sales to shaping demand, from capability-led storytelling to market-led plays, and from one-off execution to a scalable, portfolio-led GTM engine