Senior Manager of E-Commerce Sales & Marketing

We're TeeTurtle , a consumer products company that creates nerdy toys, games, apparel, and accessories. We are passionate about creating products that allow our fans to express themselves and share meaningful experiences. Inclusivity is at the heart of what we do—we strive to create a welcoming space for all fans and team members, celebrating diverse perspectives and voices. We’re excited to continue expanding our team and fostering a culture where everyone can thrive!

Position Description

The Senior Manager of E-Commerce Sales & Marketing is responsible for owning hands-on execution, analysis, and optimization of e-commerce sales and marketing activities. This role ensures an exceptional customer experience on company websites, maintains consistent messaging and branding across email, social, and on-site platforms, and coordinates omni-channel graphic design needs through clear briefs, asset review, and cross-functional follow-up. Key responsibilities include tracking and analyzing sales and marketing performance, translating findings into actionable recommendations, supporting decisions related to product mix, promotions, and marketing efforts, and executing work that improves sales and profitability. The role also supports integrated marketing campaigns, monitors KPIs, conducts market research, coordinates required creative assets, manages project timelines, and partners with internal and external stakeholders to complete e-commerce initiatives. In addition to the accountabilities listed below, other duties and projects may be assigned.

Primary Accountabilities

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Marketing

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Execute integrated marketing campaigns, including email marketing, paid advertising, and social media, to drive on-site performance, support ROI goals, and align with financial targets.

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Monitor and track KPIs across marketing channels; analyze campaign performance; prepare actionable insights; recommend data-driven optimizations; and identify new opportunities for testing or improvement.

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Stay current on competitor marketing activities and customer sentiment through informal market research activities, including newsletter monitoring, industry publications, online price checking, and customer feedback review, to inform recommendations for pricing, product development, and marketing.

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Coordinate with the graphic design team to ensure all required assets are finalized, meet necessary specifications, and are delivered promptly for Amazon, e-commerce, and wholesale channel requirements.

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Review licensed marketing submissions and support the approval process to confirm licensor requirements align with marketing guidelines and to help keep items moving through approval steps for on-time release.

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E-Commerce

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Own day-to-day e-commerce product management activities; apply current e-commerce best practices; coordinate with external e-commerce vendors; and track vendor follow-through to support successful tech-related projects.

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Implement e-commerce plans so product launches, marketing promotions, and evergreen campaigns meet specifications, align with internal best practices, and support a cohesive end-to-end user experience.

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Monitor and track sales performance to daily sales targets by brand to ensure historical performance is accurately documented

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Identify opportunities to improve conversion rates, average order value (AOV), and overall customer experience across the e-commerce platform.

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Maintain and audit the accuracy and quality of product data, descriptions, and imagery on the website and external marketplaces, partnering with internal teams to resolve gaps.

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Propose sales promotion calendar recommendations aligned with established guidelines to support the annual planning process.

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Project Management

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Manage assigned e-commerce initiatives from planning through launch, including new product launches, website feature rollouts, and seasonal sales campaigns.

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Establish clear project scopes, develop detailed work breakdown structures, and set realistic deadlines using project management methodologies to ensure projects are completed on time and within budget.

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Coordinate with internal teams such as Customer Service, Graphic Design, Product Development, Creative, and Operations, and external partners such as IT Geeks, Klaviyo, and Shopify, to complete project objectives and flag billing, hours, cost, or value concerns for review.

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Track project progress against goals, manage risks and dependencies, and provide regular status reports to stakeholders and senior management.

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Support project evaluation by preparing cost-benefit analyses that summarize strategic value, financial viability, resource needs, and alignment with organizational goals.

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Estimate potential project returns, including revenue gains, cost savings, and intangible benefits, against projected resource expenditure and investment, and provide recommendations on prioritization.

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Team Management

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Provide regular feedback, coaching, and goal-setting to drive performance and engagement

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Communicate business priorities, direction, and announcements with team to support organizational alignment

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Create and maintain reference materials, process documentation, campaign information, and project trackers to ensure information is accurate, available, and easy to use.

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Conduct weekly and monthly team meetings, lessons learned meetings and root cause analysis meetings to solve problems and drive continuous improvement