Lead Product Marketing Manager, Healthcare

WHO WE ARE

Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love.

At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced content-driven strength training system available that makes working out more efficient, effective, and engaging.

As we expand into healthcare and clinical applications of strength training, we are building the platform that connects Tonal’s technology with clinicians, healthcare providers, and partners to deliver measurable health outcomes.

We’re passionate about building products that help our members thrive. You will help define how strength training becomes a core intervention in healthcare, transforming Tonal from a fitness platform into a clinical-grade health technology platform.

OVERVIEW

We're looking for a Healthcare Product Marketing Manager to lead our product go-to-market launch into the healthcare space. You'll own the strategy and execution behind how we bring our products to market, shape our positioning, and partner closely with sales, product, and clinical teams to accelerate growth. This role sits at the intersection of:

• Consumer technology
• Digital health
• Clinical care
• AI-driven personalized training, and has the opportunity to shape the future of strength training as medicine.

WHAT YOU WILL DO

• Lead the Tonal sales and marketing entry into the healthcare channel
• Own go-to-market strategy for healthcare-focused products and initiatives
• Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders
• Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion
• Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets to tell the story and drive and capture demand.
• Collaborate with product teams to influence roadmap priorities based on market and customer insights
• Conduct market research and competitive analysis to identify trends, opportunities, and threats
• Define and track KPIs to measure marketing effectiveness and contribution to revenue
• Work cross-functionally with demand gen, content, and clinical teams to ensure consistent messaging across channels

WHO YOU ARE

• 8+ years of product marketing experience
• Background in healthcare, health tech, or a related industry strongly preferred
• Strong understanding of healthcare buyer personas (providers, payers, health systems, etc.)
• Experience building GTM strategies for products in HIPAA-compliant environments within healthcare ecosystems such as providers, employers, or payers
• Strong understanding of clinical workflows, patient engagement, and healthcare provider tools
• Proven track record of developing GTM strategies that drive measurable revenue impact
• Excellent communicator with the ability to simplify complex concepts for different audiences
• Collaborative, data-driven, and comfortable working in a fast-paced environment

EXTRA CREDIT

• Experience launching digital therapeutics or clinical-grade consumer health products
• Familiarity with healthcare interoperability standards such as FHIR or HL7
• Experience working with clinical research or outcomes studies
• Background in healthcare, biomedical engineering, or related fields

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.