CRM Business Analyst

Join Our Team

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it’s like to work at “one of the best places to work in the metro Atlanta”.

About this Position

We are looking for a senior CRM/RMC Business Analyst who will be a key team member of an integrated agile Scrum product team that supports our digital representative experience to identify, document and implement product features, enhancements, and defect fixes as part of a fast-paced software development environment. This position will also be involved in research activities, data analysis and feature rollout activities such as communications, metrics and tracking, providing user support and identifying user experience improvement opportunities.

This is a remote position open to candidates located in Metro Atlanta area. must be able to report onsite in the Duluth Georgia office on an as-needed basis.

Salary range between $80K - $95K Annually

Hybrid position
Location: Duluth, GA

Responsibilities & Qualifications

Job Duties & Responsibilities:

• Ability to autonomously elicit requirements during meetings and interviews from a diverse group of stakeholders and users that span multiple user groups and departments

• Documents business requirements in a suitable format that communicates the specific functionality that will be developed for the product and obtain appropriate approvals

• Creates user specifications and facilitates the production of web-based software tools and mobile apps including issue management and enhancements

• Manage and maintain all requirements materials and traceability matrices

• Articulate and communicate requirements to product team members including software engineers, testers, UI developers and UX designers

• Works closely with the Product Owner to create and maintain product roadmaps, epics, user stories, use cases and other product documentation

• Serve as a product subject matter expert for an integrated product team

• Participates in user acceptance testing and testing of new system functionality

• Provides user support, when applicable, to help resolve issues

• Protects the Company’s authority to conduct business by complying with applicable legal and ethical standards

Required Qualifications:

• Bachelor's degree or equivalent experience preferred

• 2 years’ experience as a business analyst in a software development environment preferred

• Identifies and defines business requirements by quickly understanding business and technical requirements based on the input and opinions from a diverse group of users, peers and managers

• Ability to clearly communicate business methods, processes, requirements, and standards to multiple project stakeholders including development, QA, business, marketing, and legal

• Strong written communication skills with ability to creatively design documentation that meets and/or exceeds the end-user’s expectations and the overall objective of the documentation

• Creates and maintains user and business requirements by using agile stories and epics

• Works closely with the QA team to identify and define test scenarios based on business requirements

• Excellent written and oral communication skills

• Solid personal organizational skills

• Self-starter with track record of delivering quality work under tight deadlines

• Strong business and design acumen to quickly understand business and user requirements

• Ability to function well in a fast-paced, team-oriented environment

• Ability to work independently with very little direction and/or supervision

• QMF and SQL experience (preferred)

• CRM or RMC experience preferred

• Experience working in an agile Scrum process preferred

• Agile software development methodologies

• Demonstrated knowledge about key mobile platforms such as iOS and Android

• Understanding of CRM or RMC systems preferred

• Jira agile management

• Confluence

• Moderate to Advanced user of the Microsoft Office suite of products including Word, Excel, PowerPoint

• Process flow applications such as Visio or Draw.io (preferred)

FLSA status:
This position is exempt (not eligible for overtime pay):

Yes

Our Benefits:

• Day one health, dental, and vision insurance

• 401(k) Plan with competitive employer match

• Vacation, sick, holiday and volunteer time off

• Life and disability insurance

• Flexible Spending Account & Health Savings Account

• Professional development

• Tuition reimbursement

• Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.