Freelance Senior Integrated Creative (Video + Design)

We're looking for a Senior Integrated Creative who can seamlessly blend video editing and graphic design to create high-performing, on-brand campaign assets. This is a hands-on role for a highly skilled maker who thrives across both motion and static creative,someone who can take raw footage, brand guidelines, and a creative brief and turn them into polished, performance-driven content from concept to delivery.

You'll own the full creative process, producing video content, thumbnails, social graphics, banners, and supporting assets that work together as a cohesive campaign. The ideal candidate combines exceptional craft, strong creative judgment, and a deep understanding of content built to perform across social, digital, and paid media channels.

KEY RESPONSIBILITIES

• VIDEO EDITING AND SEQUENCING (PRIMARY)
• Edit short-form (TikTok, Reels, Shorts) and long-form (YouTube) footage into finished cuts, from selects through to final export.
• Sequence, pace, and structure raw footage into a narrative that holds attention in the first three seconds and lands the message.
• Colour grade for consistency across a campaign and across delivery formats and platforms.
• Source and integrate stock footage where original material falls short.
• Apply sound design, music, and audio levelling so the edit feels finished, not assembled.
• GRAPHIC AND STATIC DESIGN (PRIMARY)
• Design thumbnails, social graphics, digital banners, and ad creative that pair with the video work.
• Apply typography, colour, layout, and hierarchy to a professional standard across formats and aspect ratios.
• Adapt a single concept into a full set of platform-native sizes and variants without losing fidelity.
• Conceptualise assets from a brief, not only execute against a locked spec.
• MOTION DESIGN AND THE BRIDGE BETWEEN STILL AND MOVING (PRIMARY)
• Build motion graphics, animated text, lower thirds, and transitions in After Effects.
• Carry graphic design principles (type, colour, layout) into the video timeline so static and motion feel like one system.
• Produce simple VFX, masks, and overlays where the edit calls for them.
• Animate static brand assets into motion treatments and back again, keeping the look coherent in both states.
• BRAND CONTINUITY AND CREATIVE SYSTEMS (PRIMARY)
• Keep fonts, colours, logo usage, and visual treatment consistent across every video edit and static asset for a given client.
• Work from and contribute to brand kits, templates, and reusable project files that speed up the next round.
• Catch and fix off-brand drift before it ships, across both disciplines.
• PERFORMANCE CREATIVE COLLABORATION (SECONDARY)
• Partner with paid media and strategy on creative built to be tested, iterated, and scaled.
• Produce variants and iterations quickly in response to performance data, not only one hero asset.
• Turn around quick-cycle edits using lightweight tools where speed beats polish.
• CRAFT LEADERSHIP AND MENTORSHIP (IC3 EXPECTATION)
• Set the quality bar for integrated creative work and hold it under deadline pressure.
• Review and uplift the work of junior designers and editors, giving specific, actionable feedback.
• Document repeatable approaches (project file setup, export presets, template systems) so quality does not live only in one person's head.

DELIVERABLES

• Finished short-form edits (TikTok, Reels, Shorts) delivered to brief, on brand, and platform-ready.
• Long-form edits (YouTube and similar) sequenced, graded, and sound-designed.
• Matching static set for each video: thumbnail, social graphics, and ad variants in all required sizes.
• Motion graphics package per campaign: animated text, lower thirds, transitions, and brand intros/outros.
• Reusable template and project-file system that cuts setup time on the next round of similar work.
• Brand-consistent asset libraries maintained per client across both video and static formats.
• Iteration sets produced in response to performance feedback, delivered within agreed quick-turnaround windows.

KPIS (OWNED OUTCOMES)

• Quality bar: Work ships to a senior standard in both video and design, consistently, without rework cycles caused by craft gaps.
• Brand consistency: Zero off-brand assets reaching clients after Day 90; fonts, colours, and treatment correct by default.
• Turnaround: Quick-cycle edits and variants delivered within agreed windows; throughput holds under volume.
• Integration: Video and static assets for a campaign ship as one coherent set, from one owner, without a designer-to-editor handoff.
• Iteration speed: Performance-driven variants produced fast enough to keep pace with testing cadence.
• Leverage: Template and project-file systems measurably reduce setup time on repeat work.

SKILLS & EXPERIENCE

ESSENTIAL (NON-NEGOTIABLE)

• 4+ years producing both video edits and graphic design assets in an agency, in-house creative team, or high-volume content environment.
• A portfolio that proves both halves: finished video work (short and long form) and static design work (thumbnails, social, ad creative), not one discipline with the other bolted on.
• Video: Strong command of Adobe Premiere Pro and DaVinci Resolve for cutting, sequencing, and colour grading.
• Motion: Adobe After Effects for animation, text treatments, simple VFX, and overlays.
• Design: Adobe Photoshop and Illustrator, and Figma, for conceptualising and producing static assets.
• Quick turnaround: Comfortable with lightweight tools (CapCut, Canva Pro, or equivalent) for speed-first work.
• Real fluency in typography, colour, layout, and hierarchy, and the discipline to carry it into a video timeline.
• Demonstrated ability to hold brand consistency across both video and static output.
• Self-directed in a remote-first team; clear, low-friction communicator who delivers without hand-holding.

DESIRABLE

• Experience producing performance creative built to be A/B tested and scaled, not only brand-film work.
• Sound design and audio editing skill beyond basic level.
• Familiarity with social platform mechanics and what makes a hook hold in the first three seconds.
• Experience mentoring or reviewing the work of junior designers or editors.