Field Marketing Specialist

FIELD MARKETING SPECIALIST

New York, NY · Full-Time · Marketing

ABOUT RASPBERRY AI

Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.

We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai http://raspberry.ai.

HOW WE WORK

• Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.
• Bias to solution: We're solutions-oriented at heart. We go beyond identifying problems to actively unblocking ourselves and others.
• Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.
• Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.
• 1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.
• AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work.

WHAT WE OFFER

• Innovative culture: A generational opportunity to define the role of AI in one of the world's largest industries.
• Growth paths: Opportunities to drive impact well beyond your immediate role as the company scales.
• Learning & development: Annual discretionary stipend for professional development.
• Annual company offsite: We bring the whole team together once a year

ABOUT THE ROLE

We're looking for a driven and creative Field Marketing Specialist to join our team and own our on-the-ground marketing presence with a strong focus on New York City. This is a highly visible role that sits at the intersection of events, sales, and partnerships, requiring someone equally comfortable negotiating a venue contract and briefing a sales rep before a dinner.

You'll be responsible for designing and executing unforgettable experiences, from large-scale conferences to intimate executive dinners.

RESPONSIBILITIES

EVENT MANAGEMENT (CORE FOCUS)

• Own end-to-end planning and execution of in-person and virtual events, including trade shows, conferences, roadshows, lunch-and-learns, and hosted executive dinners
• Manage event logistics: venue sourcing, vendor negotiations, booth design, staffing, catering, and post-event follow-up
• Build and maintain a calendar of New York-area events that keeps our brand consistently present in the market
• Track event ROI and report on pipeline influenced, leads generated, and revenue attributed to field programs

DEMAND GENERATION & LEAD GENERATION

• Partner closely with the sales team to identify target accounts and tailor event and outreach strategies to move them through the funnel
• Develop and execute territory-based campaigns that complement field events and drive qualified pipeline

QUALIFICATIONS

• 2+ years of field marketing, event marketing, or demand generation experience, ideally in a B2B environment
• Based in New York City or the immediate metro area
• Proven track record owning events from concept through execution, including large conferences and high-touch experiential dinners
• Strong collaboration skills with the ability to build trust with sales teams and operate as a true business partner
• Experience working with HubSpot
• Highly organized with the ability to manage multiple programs simultaneously under tight deadlines
• Excellent written and verbal communication skills

BENEFITS

• Competitive salary and equity options
• Comprehensive benefits package including health, dental, and vision insurance
• Opportunity to work on cutting-edge AI technology with a high-impact team
• Fully remote with a supportive company culture
• Be part of a rapidly growing company with significant growth potential

COMPENSATION

• The base salary range for this role is $85,000 – $100,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.