Senior Brand Manager - Aperol & Campari (12‑month FTC)

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

About the role

This is a senior Brand Manager opportunity within Campari New Zealand, leading a premium spirits portfolio with strong growth potential.

You’ll own the end‑to‑end brand strategy and execution, from shaping long‑term positioning through to delivering high‑impact, integrated campaigns across on‑ and off‑trade. This is a role for someone who can balance brand building with commercial delivery and confidently lead across internal and external stakeholders.

What you’ll be responsible for

• Own and deliver the annual brand plan, aligned to global strategy and local market opportunity
• Drive volume, market share and brand equity growth across the portfolio
• Translate consumer, category and customer insight into clear brand strategy and priorities
• Lead the development and execution of integrated campaigns (ATL, digital, PR, activation)
• Manage A&P budget, forecasting and performance tracking
• Partner closely with commercial and customer marketing teams to ensure strong in‑market execution
• Act as the brand champion internally, aligning stakeholders and driving clarity of direction
• Work with global teams to localise brand platforms for the NZ market
• Continuously assess performance and optimise based on data and insight

What we’re looking for

• Proven experience as a Brand Manager or Senior Brand Manager within FMCG or liquor
• Strong track record of owning brand plans and delivering commercial outcomes
• Experience across multi‑channel environments (on‑trade and off‑trade preferred)
• Ability to move confidently between strategy and execution
• Strong analytical and commercial mindset
• Experience managing agencies and cross‑functional stakeholders
• High level of ownership, pace and bias for action

Why this role

• Opportunity to work on a globally recognised premium spirits portfolio
• High visibility role within a small, agile team
• Real ownership and impact across brand strategy and in‑market execution
• 12‑month FTC commencing mid‑August 2026, offering strong exposure and scope

Our commitment to Diversity & Inclusion

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.

Note to applicants

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity.