Field Marketing Manager [gn] EMEA

Responsibilities

• Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.
• Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.
• Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.
• Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.
• Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.
• Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.
• Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives.
• Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities.
• Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.
• Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives.
• Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.
• Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, venues, and third-party organisers.
• Monitor, measure, and report on marketing activity performance, providing recommendations to improve future results and maximise return on investment.
• Manage regional marketing budgets and ensure activities are delivered effectively and in line with agreed objectives.

Requirements

• Bachelor’s degree required.
• 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
• Proven track record in building and executing regional, multi-channel marketing plans within budget.
• Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
• Strong project management skills with the ability to prioritise and manage multiple deadlines and stakeholders independently.
• Excellent written and verbal communication in English and French; additional European language skills such as Spanish or Italian are a plus.
• Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
• Comfortable using a variety of MarTech tools to support campaign delivery and reporting.
• This role requires approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.

What We Offer

• Be part of a fast-growing, innovative company shaping the future of Data Intelligence.
• Work in a collaborative, inclusive, and high-performance environment.
• Competitive compensation and opportunities for career growth.
• Attractive career and training opportunities
• Appreciation, trust and respect on all levels
• Success-oriented compensation
• Work-life balance in a home office with flexible working hours
• State of the artwork equipment
• Work & travel in an international environment
• Team events, trade fairs and seasonal on-site company parties