Paid Media Manager

@ Team Panthr

Expect the unexpected!

We are the first zero-BS talent matchmaker. Empowering individuals through their job seeking journey whilst finding the perfect candidate that fits not only a role but a company vision.

From start to finish, we focus on making the recruitment process smooth and positive for everyone involved.

With more than 15 years of experience in the field, we make use of real data insights, professional expertise and technology. Although we offer worldwide service, our feet are always on the ground and trust is at the heart of what we do, built on transparency and a genuine commitment to seeing you succeed.

Meet our client

A fast-growing health and wellness technology company that is transforming how people engage with fitness. Backed by innovative technology, engaging content, and a mission to help users lead healthier lives, the company creates connected experiences that blend hardware, software, and digital coaching.

About the role

As the Paid Media Manager, you will own paid acquisition strategy across both B2B and B2C audiences, driving efficient growth through data-driven decision making, experimentation, and channel optimization. This is a high-impact, part-time opportunity for a senior paid media professional who enjoys balancing strategic planning with hands-on campaign execution. You'll have the autonomy to shape channel strategy, manage significant advertising budgets, and influence business growth through measurable performance outcomes.

Key responsibilities

• Develop and own the paid media strategy across B2B and B2C customer acquisition goals.
• Build quarterly channel plans and allocate budgets across paid search, paid social, retargeting, display, and account-based marketing initiatives.
• Manage campaigns across key advertising platforms, including Google, Meta, LinkedIn, and relevant programmatic advertising channels.
• Drive ongoing optimization of campaign performance, focusing on customer acquisition cost (CAC), return on ad spend (ROAS), cost per lead (CPL), and funnel conversion metrics.
• Design and execute structured testing programs for audiences, creative, messaging, bidding strategies, and channel performance.
• Collaborate with creative and content stakeholders to develop high-performing ad concepts, assets, and copy variations.
• Establish reporting frameworks and provide actionable performance insights to marketing leadership.
• Stay ahead of industry developments, platform updates, privacy changes, and emerging AI-powered advertising capabilities.
• Build and leverage AI-assisted workflows to improve campaign management, audience research, reporting, and creative testing efficiency.

About You

• 6+ years of hands-on paid media management experience with direct ownership of campaign execution and optimization.
• Proven experience managing advertising budgets of $50K+ per month and delivering measurable improvements in acquisition efficiency and return on investment.
• Deep expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, with a strong understanding of modern paid acquisition best practices.
• Strong knowledge of attribution methodologies, tracking frameworks, conversion measurement, and marketing analytics.
• Experience designing and evaluating structured A/B testing programs, using data and statistical reasoning to guide decisions.
• Comfortable operating in both B2B and B2C environments and adapting strategies to different customer journeys.
• Experience navigating advertising compliance and policy requirements within regulated industries is highly valued.
• Familiarity with account-based marketing platforms, intent data, and demand generation strategies is a plus.
• Experience in health, wellness, technology, or SaaS industries is preferred.
• Demonstrated ability to incorporate AI tools and automation into marketing workflows to improve efficiency and performance.
• Highly analytical, commercially minded, and comfortable communicating insights to both technical and non-technical stakeholders.