Field Marketing Manager

Level: Field Marketing Manager

Salary: $145,000-$185,000 + Equity

ABOUT US

We’re building the modern human risk platform that shapes behavior directly. Our goal is to upend the crusty old market known as security awareness training by bringing together the best of engineering, behavioral science, and AI to solve one of security’s hardest problems. We’re committed to crafting an elegant, delightful-to-use, enterprise-grade platform to eliminate the human attack surface.

ABOUT YOU

You are wicked smart, curious, and unflappable. You’re a natural people person who can work a room and read it. You sweat the details, because you know a great event lives and dies in the logistics, but you never lose sight of the number at the end. You love a challenge, don’t mind herding the cats (or the vendors, or the sales reps), and thrive in a dynamic environment. You own execution end to end, and you also know when to pull in the rest of the team: you bring them ideas, ask for help when you need it, and make the work better together. You’re happy to hit the road 30-40% of the time to make it happen.

CORE COMPETENCIES

• Execute flawlessly under pressure, owning events end to end so nothing slips
• Tie every program to pipeline; data-driven by second nature about what worked, what didn’t, and what to do next
• Comfortable building repeatable playbooks and templates that keep events and follow-up moving at speed
• Curious about how tools, automation, and AI can make field marketing faster and smarter
• Collaborative by default: ideate with the broader marketing team on field strategy and plug field tactics into bigger campaigns
• A strong partner across Marketing, Sales, Channel, and SDRs: clear, collaborative, and trusted
• Budget-disciplined, treating spend like it’s your own and showing the ROI

PERSONAL QUALITIES

• Dynamic and confident, able to lead, influence, set goals, and drive projects across cross-functional teams
• Detail-obsessed but outcome-driven, because the logistics matter when the results do
• Calm under fire, solving problems on-site and in real time
• A natural relationship-builder with vendors, partners, and internal teams alike

YOUR RESPONSIBILITIES

You’ll own how Fable shows up in person. You’ll turn events into pipeline, keep Sales and Channel in lockstep, and make sure every dinner, booth, and roadshow earns its place on the calendar. You’ll bring structure to the logistics, creativity to the experience, and rigor to the results. You’ll lead execution, but you won’t do it on an island: you’ll work shoulder to shoulder with the rest of marketing, trading ideas and pulling in help when a program needs it.

EVENTS

• Own regional sponsored events end to end: identify the right conferences and sponsorships, then plan and execute Fable’s presence (booth, speaking, staffing, lead capture)
• Run Fable-led events, including dinners, happy hours, roadshows, and executive roundtables, from concept through on-site execution
• Manage vendors, venues, logistics, swag, and assets, and negotiate the contracts behind them
• Coordinate with Channel Account Managers on channel marketing events
• Bring channel partners into regional Fable events where it amplifies impact
• Contribute to the execution of nationwide conferences

FIELD CAMPAIGNS AND SALES ALIGNMENT

• Coordinate field campaigns with Sales, including direct mail, tech-partner collaborations, and targeted account-based plays
• Partner with regional sales leaders on target accounts, invite strategy, and run-of-show
• Own a unified regional event and campaign calendar aligned to pipeline goals

MARKETING COLLABORATION AND INTEGRATED CAMPAIGNS

• Collaborate closely with the broader marketing team to ideate on field marketing strategy; you’ll lead the execution, but you’re never alone, and you can pull in teammates when a program calls for it
• Plug field marketing into broader campaign pushes, bringing the field perspective to integrated campaigns so the in-person motion reinforces the bigger play
• Offer input early in campaign creation so field tactics are built in from the start, not bolted on at the end

FOLLOW-UP AND PIPELINE

• Drive event follow-up: arm sales reps and SDRs with guidance, sequences, talking points, and assets, and stay hands-on to make sure leads convert
• Carry a regional sourced-and-influenced pipeline target so field marketing is measured on revenue, not activity

MEASUREMENT AND BUDGET

• Define clear success metrics for every program, report on performance, and adjust strategy based on the results
• Partner with marketing ops on lead capture, routing, and event-to-pipeline attribution in HubSpot
• Plan, manage, and track field marketing expenses

EXPERIENCE AND SKILLS

• Experience at early stage startups working in a fast-paced environment
• Proven track record of owning events and programs end-to-end
• Familiarity with HubSpot for tracking leads and attribution
• Takes a first-principles approach to leveraging AI to automate repetitive tasks or improve efficiency