Senior Sales Manager (Household)

Job Requirements

About the Role

The Senior Sales Manager – Household is a strategic leadership role within the Branch Banking function of Retail Banking . This role is responsible for managing and scaling the retail branch banking business across the assigned region. The incumbent will drive the acquisition of Household/ Savings customers, expand the branch footprint, increase product penetration, and ensure the delivery of high-quality customer service. The role also carries P&L accountability and contributes to the broader objectives of the branch banking channel.

Key Responsibilities

Primary Responsibilities

• Lead and mentor a team of branch officers across the assigned command area of branches.
• Identify and acquire potential customers for asset products, generating fee-based revenue.
• Monitor daily sales calls to ensure adherence to the acquisition process and adequate market coverage.
• Drive activation of household/ savings clients and ensure achievement of float targets.
• Impart and refresh product knowledge among team members to maintain up-to-date awareness.
• Ensure timely resolution of customer queries and service requests.
• Maintain optimal staffing levels for the household/ savings account acquisition team across the region.
• Manage customer-centric operations and ensure high levels of customer satisfaction by meeting service quality standards.
• Evaluate growth strategies based on competitor analysis and feedback from various channels.
• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Monitor execution of business plans and ensure alignment with defined growth targets.

Secondary Responsibilities

• Support cross-functional collaboration to enhance customer experience and business outcomes.
• Contribute to strategic initiatives and central programs aimed at driving regional performance.

What We Are Looking For

Education

• Bachelor’s degree in any discipline.
• Postgraduate qualifications (e.g., MBA) are preferred.

Experience

• Proven experience in retail banking, with a strong background in sales and team management.
• Prior experience in managing regional or multi-branch operations is desirable.

Skills and Attributes

• Strong leadership and team-building capabilities.
• Strategic thinking with the ability to drive business growth and profitability.
• Deep understanding of banking products, especially Current Accounts and asset products.
• High level of customer orientation and service delivery focus.
• Ability to analyse performance metrics and make data-driven decisions.
• Commitment to compliance and operational excellence.
• Fluent in English with strong business communication skills.