Campaign Management Lead

Role purpose :

• Translate marketing and portfolio strategy into actionable, high-impact campaigns designed to achieve the growth and revenue goals of the Organisation.
• Deliver omnichannel campaigns that connect growers, channel partners, and the Syngenta brand.
• Enhance and communicate Syngenta Integrated Solutions value proposition through unique marketing strategies.

Accountabilities :

• Develop and manage annual campaign plans aligned with portfolio priorities and sales targets.
• Translate strategic direction into activation plans for launches, seasonal drives, and awareness campaigns.
• Drive integrated execution across digital, PR, events, media, and in-field activities.
• Work closely with the Sales and Agronomy teams to:
  • Align marketing and sales activities at area level.
  • Plan and support Farmer Days, demonstration plots, and local engagement events.
  • Co-develop strategic area plans and calendars that reflect regional market needs.
• Provide sales teams with clear campaign toolkits and consistent messaging.
• Manage campaign budgets and ensure optimal allocation of A&P spend.
• Track and report campaign metrics, ROI, and learnings for continuous improvement.
• Collaborate with the Digital Marketing Lead to deliver omnichannel consistency.
• Gather insights from sales teams and customers to inform future campaign design.
• Ensure compliance with brand and regulatory standards across all communication.

Knowledge, Skills & Experience

Critical Experience: 

• Min. 10 years of experience working in the AG industry.
• Experience in the application of crop agronomics and technologies and their contribution to the financial drivers of a grower's business.
• Effective management of high achieving teams.
• Demonstrated capability in agronomy excellence and applying capabilities to support commercial operations.

Critical Knowledge:

• Degree in Agriculture with significant experience in Marketing or Business.
• Significant background in technical crop agronomy.
• Strong understanding of South African crop markets and grower decision-making.
• Proven experience in campaign planning and field marketing.
• Excellent project management and organizational skills.
• Understanding of key marketing and sales processes.
• Confident collaborator with Sales, Agronomy, and Channel partners.
• Understand long term technical concept positioning whilst being able to deliver upon short term campaign imperatives.
• General Marketing practices and dynamics including Digital marketing.
• Creative, practical thinker with an ability to translate strategy into execution

Critical Skills: 

• Capability to work in teams that will support commercial operations.
• High level of computer literacy (Power Point, Excel).
• Excellent communication skills, written and verbal, presentation and negotiating skills.
• Strong project management skills.
• Collaborates effectively across organizational and functional boundaries.

Critical success factors & key challenges: 

• Good mix of creative and technical skills.
• Understands customer needs.
• Campaigns that deliver tangible sales and market share growth.
• Seamless collaboration between marketing, sales, and agronomy teams.
• Strategic thinking.
• Lead & manage change that positively engage and inspire.
• Learning agility.

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. 

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