Paid Media Contractor

Rockstar is recruiting for a boutique marketing agency that believes in authentic, purpose-driven marketing that builds lasting connections between brands and their audiences. They are a team of dedicated professionals focused on delivering results through strategic paid media campaigns.

About the Role

This is a hands-on, execution-focused role ideal for someone who enjoys owning campaign setup and optimization while collaborating closely with a strategist on goals and performance.

Key Responsibilities

• Plan, build, and manage paid media campaigns across platforms such as:
• Google Search & Display
• Google Local Services Ads
• Meta (Facebook/Instagram)
• Conduct keyword research and audience targeting tailored to clients’ specific needs
• Write and test ad copy
• Set up conversion tracking and ensure campaigns are optimized for leads (calls, form fills, appointment requests)
• Monitor campaign performance and make ongoing optimizations to improve CPL and ROI
• Provide clear, concise performance reporting and insights
• Collaborate with the agency lead on strategy, testing plans, and next steps
• Ensure compliance with healthcare advertising policies (HIPAA-aware best practices) when necessary

Required Experience & Skills

• 3+ years of hands-on paid media management experience
• Strong experience with Google Ads (Search is a must; Local Services Ads a plus)
• Experience marketing for healthcare, medical practices, or professional services preferred
• Ability to manage campaigns independently and proactively
• Data-driven mindset with a focus on lead quality, not just clicks
• Clear communicator who is responsive and organized
• Comfortable working as an hourly contractor with evolving workloads

Compensation

• Hourly rate, commensurate with experience
• Flexible workload to start , with the opportunity for increased hours as new clients are onboarded

Growth Opportunity

This role has the potential to grow alongside the agency . As new clients are added, this contractor may take on additional paid media accounts and become a core, long-term partner in the business.