E-Commerce Lead

WHAT YOU'LL DO

As a E-Commerce Lead, you play a key role in driving digital commercial growth by planning and executing daily product exposure on .com and the app. In close collaboration with E-com, Experience, and Customer Activation teams, you will leverage your e-commerce background and online merchandising expertise to ensure the offer is relevant, visible, and aligned with commercial priorities. Your focus will be on optimizing the end‑to‑end digital shopping journey and using customer behavior insights to drive strong commercial results.

 

Your main responsibilities:

Product Exposure Analysis & Execution

• Publish inspiring content on .com and the app according to the QCP and in strict alignment with the Marketing calendar.

• Manage day-to-day execution of product exposure and optimize product ranking, including the implementation of deals and discount activities.

• Make ad-hoc adjustments to digital merchandising based on real-time data to secure optimal commercial performance.

• Use data‑driven insights to continuously optimize navigation, exposure tactics, deals, and ranking for ongoing commercial improvement.

• Optimize internal search functions (e.g., adding synonyms and improving search relevancy) to enhance the customer shopping experience.

Collaboration & Alignment

• Partner closely with Commercial Leads to receive input on campaigns, activations, and product strategies, ensuring ranking aligns with the commercial plan per customer group.

• Collaborate with E-com Leads to integrate site plan actions, ensuring a seamless, consistent, and premium end-to-end digital journey across all customer groups.

• Work cross-functionally with E-com, Experience, and Customer Activation teams to align daily actions, share valuable customer insights, and strengthen overall digital performance.

• Act as a role model for company values, fostering a growth mindset and people engagement to contribute to H&M's business success.

WHO YOU ARE​

We are looking for people with…​

• Relevant education: Bachelor’s degree in Business, Marketing, Economics, or a related field.

• 2+ years of e-commerce experience, preferably within the fashion retail industry.

• Proven track record of working with e-commerce platforms, content management systems, and analytical tools.

• Commercial & UX expertise: Strong knowledge of online merchandising, user experience (UX) principles, and site optimization.

• Analytical capabilities: Strong ability to translate digital data and customer behavior insights into actionable exposure tactics.

And people who are…​

• Deeply curious about fashion retail, digital innovations, and e-commerce trends.

• Excellent communicators, with the ability to collaborate effectively across multiple functions and stakeholders.

• Thriving in fast‑paced digital environments where agility, quick decision-making, and teamwork are essential.

• Highly organized, capable of balancing structured marketing calendars with ad-hoc commercial updates and adjustments.

• Focused on continuous growth and optimization, always seeking ways to improve the digital customer funnel and drive sales.

• True ambassadors of company culture, understanding that how goals are achieved is just as important as what is achieved.

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Staff discount card;
• Meal voucher;
• Transportation allowance;
• Life insurance;
• Dental insurance;
• Health insurance.

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​