Obexp
Marketing Manager
Salary
Job description
About On Board Experiential (OBE)
OBE is a global marketing agency that brings brands to life through culture-shaping experiences. For more than 30 years, we've partnered with iconic brands — including Nike, the NFL, JPMorganChase, Meta, Sephora, Starbucks, and Converse — to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, we activate globally. OBE is also a founding member of The ADD Collective, extending our reach and resources while staying true to our core capabilities.
We've been recognized by Event Marketer as one of the best places to work in events — and we couldn't agree more.
The most important part of our business is our people. They are hardworking, imaginative, and make genuinely remarkable things happen. But behind every great activation is a human who deserves rest, connection, and a life outside of work. That's why we invest in recovery days, company offsites, happy hours, and the kind of friendly-but-competitive fitness challenges that bond teams for life.
We show up for each other — in open conversations that heal, inspire, and bring us closer. We want to hear about your lived experiences, your unconventional ideas, and the perspectives only you can bring. Being unapologetically yourself isn't just welcome here. It's part of the job.
Marketing Manager
The Marketing Manager is the engine behind OBE's day-to-day marketing output — a creative, hands-on doer with sharp instincts, high standards, and a genuine love for brand storytelling. Reporting to the Senior Brand Marketing Director, this role is for the marketer who wants to own it end-to-end: from strategy to execution, copy to content, data to design. The ideal candidate loves visual storytelling and all things brand marketing. They are an active consumer of experiences and enjoy curating content in both their personal and professional lives. They are proactive, detail-obsessed, and equally comfortable doing research and writing copy as they are crafting content and pulling analytics.
SUMMARY OF POSITION
This is a role for someone who is hungry to learn, eager to make their mark, and excited by the idea of helping shape how one of the most dynamic experiential agencies in the country shows up in the world. If you’re the person who notices great brand work in the wild, screenshots campaigns for inspo, and genuinely geeks out over a well-crafted caption — we want to hear from you.
ESSENTIAL JOB FUNCTIONS
Campaign Development + Management
- Participate in brainstorming and ideation sessions with Senior Brand Marketing Director and Leadership teams to develop campaign ideas and strategies.
- Execute end-to-end marketing campaigns across digital and physical channels, ensuring all deliverables are on-brand, on-time, and on-budget.
- Coordinate with creative, account, and new business teams to produce integrated, cohesive campaigns aligned with strategic direction.
- Track campaign performance and provide data-driven recommendations for optimization.
Content Development + Management
- Maintain and execute a robust content calendar that delivers a consistent brand voice across OBE’s social channels (LinkedIn, Instagram, and others), email, website, and presentations — including native content creation for social, from concepting and copywriting to asset production and scheduling.
- Write compelling, on-brand copy for a range of formats — from social posts and email campaigns to case study write-ups and pitch presentations. Manage and regularly update the OBE website with fresh content; proactively identify improvements to user experience and site performance.
- Develop and submit award entries in collaboration with internal teams, helping maintain OBE's recognition as a leader in the experiential marketing industry.
- Collaborate with project teams to gather, archive, and maintain content and assets from executed campaigns for ongoing marketing use.
- Support project content creation and asset development for OBE agency marketing, including pre-event planning, shot list development, script and/or beat sheet creation, self-driven onsite content capture and/or photographer/videographer management, video editing, and distribution.
- Manage OBE's image and video library, ensuring assets are organized and accessible for internal teams.
- Proactively work with project teams to understand content permissions and secure approvals for sharing project work across OBE's marketing channels.
- Curate and maintain up-to-date agency materials — from team bios and headshots to agency stats and history — for use in RFIs, RFPs, award entries, and press materials.
Digital Marketing
- Manage digital marketing initiatives including SEO/SEM, paid advertising, and email marketing.
- Monitor, analyze, and report on campaign performance metrics across all digital channels; translate data into clear recommendations.
- Stay current on emerging tools, platforms, and technologies that can improve OBE's marketing performance, reach, or measurement capabilities.
Event + Experiential Marketing
- Support the identification and coordination of speaking opportunities for OBE executives and subject matter experts to grow agency visibility and credibility.
- Drive targeted pre-event and post-event marketing efforts to maximize awareness and engagement around industry appearances.
- Support client-hosting and agency event efforts as needed.
Collaboration + Stakeholder Support
- Collaborate with internal teams to integrate strategic marketing needs into client project workflows, such as content capture opportunities and approvals on content use.
- Serve as an internal resource for case study and project content recommendations — helping teams identify the right stories for pitches, presentations, and proposals.
- Build and maintain relationships with key vendors, partners, and external agencies to support seamless execution of marketing initiatives.
- Work closely with the Senior Brand Marketing Director to support strategic planning, reporting, and special projects.
DESIRED SKILLS + EXPERIENCE
Education / Experience
- 2–4 years of experience in marketing; experiential or creative agency background a strong plus.
- Bachelor's degree in marketing, communications, business administration, or related field preferred.
Essential Knowledge, Skills + Abilities
- Excellent written and verbal communication skills with a strong editorial eye and a talent for brand voice.
- Strong project management abilities — highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
- Data-driven mindset with comfort pulling and interpreting marketing analytics across key platforms.
- Creative thinker with a genuine eye for design and visual storytelling. Collaborative and professional across all levels of an agency — a team player who can also operate independently.
Other Qualities + Skills
- Proficient in Keynote, Google Suite and Microsoft Office; strong command of presentation design.
- Light graphic design experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) — able to create or adapt assets independently without always relying on the creative team.
- Video editing experience (Premiere Pro, CapCut, or similar) — comfortable cutting social-ready clips, reels, and recap videos from raw event footage.
- Photography experience and motion graphic design skills an additional plus.
- ClickUp proficiency preferred — experience using ClickUp or a similar project management platform to manage tasks, timelines, and cross-functional workflows.
- Curiosity and experience with AI a plus — hands-on experience with AI tools such as Claude, ChatGPT, or similar is a bonus, as is an interest in testing and applying marketing-related AI solutions and automations.
- High energy and flexibility to work non-traditional hours as deadlines require.
- Willingness to work a hybrid schedule (up to 3 days in office) and travel up to 50% of the time
- Natural curiosity — a drive to stay current, keep learning, and bring fresh ideas to the table.
Compensation Range: $80,000 - $110,000 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to modify this pay range at any time. For this role, Benefits include: medical/dental/vision insurance, employer paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.
On Board Experiential is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
