Director of Wholesale Strategy & Operations

RESPONSIBILITIES: •

Lead and drive cross-functional strategic initiatives across WHOOP’s wholesale and retail business, ensuring alignment across Sales, Operations, Finance, Legal, Compliance, Analytics, and Marketing teams

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Serve as the operational lead for key commercial programs, managing timelines, dependencies, stakeholder communication, and execution against business objectives

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Own and evolve wholesale forecasting processes, partnering closely with Sales and Operations to assess retailer-level demand forecasts, identify risks and opportunities, and improve forecast accuracy

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Develop scalable reporting frameworks and executive-level business reviews across retailer performance, operational KPIs, returns trends, and commercial health metrics

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Partner with Operations to monitor and improve wholesale operational performance, surfacing gaps against KPIs/OKRs and driving corrective action plans where necessary

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Oversee retailer returns reporting and analysis across regions, identifying trends, operational inefficiencies, and opportunities for process improvement

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Support complex contract negotiations and retailer onboarding initiatives by coordinating closely with Legal, Finance, Operations, and Compliance teams

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Represent the Wholesale organization in new market expansion and retail launch discussions, helping evaluate operational readiness, compliance requirements, timelines, and go-live feasibility

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Establish scalable operational processes and governance frameworks that improve organizational efficiency and enable future growth

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Leverage AI, automation, and data tooling to improve business intelligence, operational workflows, forecasting accuracy, and decision-making capabilities

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Influence senior leadership through clear communication, data-driven storytelling, and strategic recommendations that support business planning and prioritization

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Build strong cross-functional relationships and operate as a trusted partner across commercial and operational teams

QUALIFICATIONS: •

10+ years of experience in strategy, operations, sales operations, commercial planning, consulting, analytics, or related business functions within high-growth consumer, technology, or retail organizations

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Proven experience leading complex cross-functional initiatives with measurable business impact across multiple stakeholder groups

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Strong analytical and financial acumen, with experience managing forecasting, operational planning, KPI development, and business performance analysis

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Experience supporting or leading retailer operations, wholesale planning, commercial operations, or go-to-market execution

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Demonstrated ability to influence senior stakeholders and drive alignment across diverse functional teams

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Exceptional organizational and program management skills, with the ability to manage multiple high-priority initiatives simultaneously

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Strong communication and executive storytelling capabilities, including experience presenting to leadership audiences

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Advanced proficiency in Excel/Google Sheets and familiarity with BI/data tools such as Sigma, Tableau, SQL, or similar platforms

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Experience leveraging AI tools and automation to improve workflows, analysis, and operational efficiency

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Entrepreneurial mindset with a high degree of ownership, adaptability, and comfort operating in ambiguity

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Experience managing and developing team members is preferred

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Passion for health, fitness, and performance