Chief Marketing Officer

About RE18

Healthcare has always been about treating problems after they happen.

At RE18, we're on a mission to change that through cutting edge technology & science that helps monitor the biomarkers that matter most to your health.

If you want to work on extending & improving human lives at scale, you're in the right place.

Let's shift healthcare from reactive to proactive together, one insight at a time.

“Marketing with meaning, because better health starts with better information.”

Re18 is getting closer to fulfilling its mission and we are looking for a Chief Marketing Officer to tell the world why it matters. As CMO, you will define and own the overall marketing strategy, build and lead a high-performing team, and be the driving force behind brand awareness, user acquisition and retention across all markets. You will sit at the executive table, working hand-in-hand with the CEO to turn our health intelligence mission into a movement.

Your responsibilities will include

• Define and own the end-to-end marketing strategy aligned with Re18's business goals and growth targets
• Build, lead and mentor a marketing team across brand, digital, content and community functions, fostering a data-driven culture with rigorous measurement and continuous improvement
• Serve as a key member of the executive team, translating the company vision into compelling narratives that resonate with consumers, partners and investors
• Own user acquisition targets and drive growth through performance marketing at sustainable CAC, overseeing paid and organic channels — PPC, SEO, social media, partnerships, PR and content marketing
• Develop go-to-market strategies for new product launches and market expansions, leading conversion optimisation through data, experimentation and customer insights
• Define and protect Re18's brand identity, voice and positioning across all touchpoints, overseeing the creation of all marketing materials
• Build strategic partnerships and media relationships to amplify brand reach, representing Re18 externally at events, in media and across industry platforms
• Develop and manage the marketing budget, ensuring ROI-driven allocation across all channels
• Establish KPIs and reporting frameworks, presenting performance, insights and strategy to the CEO and board
• Set the strategy for Re18's social media presence, overseeing influencer marketing, brand collaborations, community-building initiatives and consistent content across Instagram, Facebook, TikTok and LinkedIn
• Other tasks as assigned

Please note that your application needs to be accompanied by your portfolio and/or your website link.

What you will need

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus
• At least 7 years of experience in marketing, with at least 2–3 years in a senior leadership role
• Proven track record of building and scaling marketing teams and functions
• Deep expertise in performance marketing, brand building and digital strategy
• Strong command of paid acquisition channels (Meta Ads, Google Ads) and analytics platforms
• Data-driven mindset with the ability to translate insights into strategy and action
• Excellent leadership, communication and stakeholder management skills
• Fluent in Greek and English, written and spoken
• Experience working in a fast-paced startup or scale-up environment is highly valued
• Familiarity with the healthtech, wellness or consumer health space is a plus

Please note that your application needs to be accompanied by your portfolio.

Re18 perks

• Competitive compensation package ranging from € 90,000 - €125,000 gross per annum
• An exciting high-growth career trajectory
• Private health insurance plan
• Part of a youthful talented team striving for innovation

Reports to: CEO