Dental Professional Marketing Manager – Digital First Engagement

Job Title

Dental Professional Marketing Manager – Digital First Engagement

Job Description

Dental Professional Marketing Manager – Digital‑First Engagement

About the role

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Drive a digital‑first professional engagement model for dental professionals in the Nordics.

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Increase recommendation frequency, measured through MOAR and related indicators.

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Make Philips easier and more relevant to engage with digitally.

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Generate scalable learnings for DP digital engagement models.

Key responsibilities

Strategy & Activation

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Translate the WEU Professional Marketing strategy into a local Nordic digital-first activation plan

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Define clear objectives, KPIs, and success criteria for the digital go-to-market

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Balance speed of learning with professional credibility and compliance.

Digital Professional Marketing & CRM

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Own digital journeys across CRM, media, and engagement platforms.

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Design and optimize automated education, trial, and follow-up flows with dentists and dental hygienist.

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Drive excellence in segmentation, targeting, and content personalization.

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Work closely with digital, media, and marketing teams and agencies and manage on demand content for dental professionals.

Education, KOL & University Engagement

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Develop and execute an education strategy, creating high-quality, clinically relevant content for dental professionals and students.

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Plan and host webinars and university lectures to educate, engage, and strengthen professional relationships.

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Identify, engage, and manage Key Opinion Leaders (KOLs) and other professional stakeholders.

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Build and expand partnerships with dental associations, dental universities, distributors, and professional communities.

Performance & Learning

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Track reach, engagement, usage, and recommendation (MOAR).

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Translate data into actionable insights to drive a seamless, personal and effective digital experience.

Stakeholder & Budget Management

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Ensure strong alignment with internal and external colleagues.

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Safeguard E2E consistency across consumer, retail, and professional touchpoints.

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Own the Professional Marketing A&P budget.

What success looks like

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More dental professionals are reached and engaged more frequently.

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Philips is perceived as easy and valuable to engage with digitally.

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Recommendation frequency (MOAR) improves measurably.

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Clear, scalable learnings are generated for future engagement models.

You are a great fit if you have

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6–10+ years of experience in Professional Marketing, ideally within Oral Care, MedTech, or Healthcare.

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Strong experience with digital-first marketing, CRM, and marketing automation with the support of an external agency.

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Proven exposure to education-based marketing, KOL engagement, and/or university collaboration.

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Strong analytical skills and confidence working with data, dashboards, and Excel.

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Experience working in matrix organizations.

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A hands-on, test-and-learn mindset and comfort with ambiguity.

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A Master’s degree in Business, Marketing, or related field.

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Fluency in English; Swedish or another Nordic language is a strong advantage.

How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose . If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .

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