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Spotify

Spotify

Head of Backstage Marketing

Company

Spotify

Role

Head of Backstage Marketing

Location

GB

Job type

-

Found on Mokaru

1 week ago

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Salary

Not disclosed by employer

Job description

What You'll Do

  • Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
  • Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
  • Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
  • Define clear positioning and differentiated messaging for technical B2B audiences
  • Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
  • Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
  • Lead event and community strategy to increase visibility and generate qualified pipeline
  • Scale marketing operations through strong planning, dashboards, and performance reporting
  • Build, mentor, and grow a high-performing, data-informed marketing team

Who You Are

  • You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
  • You have 5+ years of experience leading and developing high-performing teams
  • You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
  • You understand engineering culture and know how to communicate with technical audiences
  • You have owned revenue or adoption targets and can demonstrate measurable business impact
  • You have led digital performance marketing, paid acquisition, and growth funnel optimization
  • You are comfortable working with data, building forecasts, and using dashboards to guide decisions
  • You balance commercial thinking with strong product intuition and user-centered mindset
  • You bring structure and clarity to complex, ambiguous initiatives
  • You thrive in fast-moving environments and enjoy building new approaches from the ground up

Where You'll Be

  • This role is based in London, UK
  • We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
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