Art Director

At Gabb, we're on a mission to bring back the magic of childhood.

Think outdoor adventures and real connections! We create safe tech that lets kids be kids, even in a digital world. Why? Because families deserve to stay connected without sacrificing safety. Our team is full of optimistic folks who love a good challenge (and having fun!). Join us as we champion a fearless approach to safe tech and help build a brighter future for families everywhere. ✨

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phones and Gabb Watches — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it. About the Role Gabb is hiring an Art Director to own the visual direction of the brand across every place a family meets us — product, packaging, web, social, email, paid media, and retail. You will set the creative standard, lead the design team, and turn brand strategy into work that earns parents’ trust on sight. This is a builder’s seat. You will bring order and ambition to the creative systems supporting growth. You will define the visual language, establish the workflows and templates that keep quality high as volume scales, and raise the bar on every asset that carries the Gabb name. You will balance brand integrity with performance — creative that looks unmistakably like Gabb and moves the numbers that matter. You will report to Sr Director of Marketing & Creative and partner across marketing, product, and retail. You will lead a team of designers, mentor their craft, and stay close enough to the work to shape it directly. The right person is a brand steward and a hands-on creative leader — equally comfortable defining a system and refining a single frame.

What You’ll Do Creative Direction & Brand Leadership

•

Define and enforce the visual direction of the Gabb brand across all customer touchpoints.

•

Develop creative concepts, visual systems, and campaign direction aligned to business objectives.

•

Lead creative execution for marketing initiatives, product launches, promotions, and brand campaigns.

•

Maintain brand standards across every creative output; review and approve assets before publication or production.

Multi-Channel Creative Oversight

•

Direct creative work across business functions and channels — advertising, landing pages, email, social, packaging, and marketing collateral.

•

Ensure every asset balances performance goals with brand integrity.

•

Support scalable asset production, versioning, and creative testing as volume grows.

Team Leadership & Development

•

Lead, mentor, and develop the design team; establish creative standards, workflows, and expectations.

•

Build and maintain creative systems, templates, and brand frameworks that improve consistency and efficiency.

•

Own digital asset management — keep assets organized, accessible, and version-controlled.

•

Provide direction and feedback on motion graphics and animation.

Cross-Functional Partnership

•

Partner with stakeholders across the business to understand needs, develop creative solutions, and present concepts.

•

Manage multiple projects simultaneously while meeting deadlines and competing priorities.

Creative Performance & AI Innovation

•

Use performance data, testing insights, and customer feedback to sharpen creative effectiveness; champion experimentation and optimization across channels.

•

Evaluate and implement AI-powered creative tools and workflows that improve creative efficiency and output, following company guidelines for responsible AI use.

What We’re Looking For Experience & Skills

•

Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field.

•

8+ years of professional design experience, including 2+ years in a creative leadership role.

•

A strong portfolio demonstrating expertise across branding, advertising, print, and digital design.

•

Advanced proficiency in Figma, Adobe Creative Suite, Google Workspace, and modern creative tools.

•

A track record of leading projects from concept through execution.

•

Strong creative thinking, visual storytelling, and communication skills, with sharp attention to detail and the ability to manage multiple priorities in a fast-paced environment.

•

Hands-on experience using AI-powered creative tools to improve productivity and outcomes.

•

Bonus: experience in direct-to-consumer, advertising, or tech; knowledge of web design, UX/UI, motion graphics, photography, and content production; familiarity with performance marketing and creative testing; experience integrating AI into creative production and workflows.

Who You Are

•

A brand steward — you protect a visual identity and push it forward at the same time.

•

A systems thinker — you build the templates, workflows, and standards that let quality scale.

•

A hands-on leader — you develop a team and stay close enough to the work to elevate it directly.

•

Data-aware — you hold creative to a high aesthetic bar and a measurable performance bar.

•

Comfortable with autonomy in a fast-moving environment where the roadmap evolves quickly.

•

Genuinely interested in Gabb’s mission and the family technology space.

While we value talent from everywhere, we are currently limited to hiring employees who reside in Utah. We appreciate your understanding.

Why You'll Love Gabb

🌎 Mission driven to protect kids and make a difference in the world ⚖️ Work-life balance with generous PTO, hybrid schedules, and more 🏥 Generously covered insurance premiums (up to 100% based on tenure) 💰 Stock options and 401(k) plan with employer match 🚀 Fast-paced startup environment with room for career growth 😎 Energetic and collaborative company culture (plus the coolest coworkers around) 🐶 Pet insurance to keep your furry friend happy and healthy 🫶 Get paid to give your time to the community

Everyone’s Welcome Here

Gabb is an equal opportunity employer committed to a diverse and inclusive workplace. We welcome and encourage applications from all qualified individuals, regardless of background or identity. All applicants will be considered for employment without regard to race, color, religion, sex, disability status, protected veteran status, sexual orientation, pregnancy, or any other protected characteristic.