Sr. Director, External Communications

Overview Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets. Primo Brands is seeking a Sr. Director of External Communications who will be responsible for advancing the reputation of Primo Brands. The person in this role will oversee external storytelling in media and executive communications, including strategies for thought leadership, proactive media engagement, and events and conferences. The ideal candidate must have corporate message amplification and media relationships experience. . Primo Brands' priority areas center on being the leading company in branded water, with top water brands across the company and a strong focus on advancing water stewardship and replenishment, promoting circular packaging, and empowering its people and the communities it serves. Salary: $170,537.00 - $210,654.00. This position is eligible for an annual bonus. Location: Stamford, CT Benefits of working for Primo Brands: Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA) Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP) Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits Responsibilities Responsibilities: The primary areas of responsibility for this role include the following: strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications. Key responsibilities include: Business News: Develop the external communication plans including narrative and strategy for communicating corporate milestones with business and trade media to reach key stake holders. Partner with internal HR, Sales, Sustainability and Customer Direct colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders. Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points. As well as manage strategy, creation and execution of written content on owned and select executive social channels. Manage Corporate Communications agency of record including of coordination of media strategy and communications activities. Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling. Stay abreast of the latest industry trends in the beverage industry/water space– insert Primo Brands as a thought leader in these dialogues. Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels. Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities. Create sustainability narratives to show business focus and progress against company goals. Support local teams with messaging for community engagement. Qualifications Qualifications Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience. Strong business acumen with a proven track record of driving positive change via effective communications. Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives. Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building. Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press. Experience managing agency and as corporate spokesperson in both positive and challenging scenarios. Exceptional writer and storyteller; inspiring communicator. Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices. Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences. Experience using data and analytics as a way to drive effective strategy and demonstrate ROI. Proven ability to work effectively and build relationships with key stakeholders in a entrepreneurial environment. Excellent interpersonal and verbal skills; trustworthy and credible with ability to navigate challenges and offer solutions. Comfort with being an experienced leader and doer. Experience managing an agency and directing business priorities. College degree (BS or BA minimum); Masters a plus. If you're ready to embark on an exciting journey with Primo Brands, apply now! Salary Range Disclaimer: The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process. Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members. Responsibilities: The primary areas of responsibility for this role include the following: strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications. Key responsibilities include: Business News: Develop the external communication plans including narrative and strategy for communicating corporate milestones with business and trade media to reach key stake holders. Partner with internal HR, Sales, Sustainability and Customer Direct colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders. Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points. As well as manage strategy, creation and execution of written content on owned and select executive social channels. Manage Corporate Communications agency of record including of coordination of media strategy and communications activities. Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling. Stay abreast of the latest industry trends in the beverage industry/water space– insert Primo Brands as a thought leader in these dialogues. Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels. Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities. Create sustainability narratives to show business focus and progress against company goals. Support local teams with messaging for community engagement. Qualifications Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience. Strong business acumen with a proven track record of driving positive change via effective communications. Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives. Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building. Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press. Experience managing agency and as corporate spokesperson in both positive and challenging scenarios. Exceptional writer and storyteller; inspiring communicator. Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices. Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences. Experience using data and analytics as a way to drive effective strategy and demonstrate ROI. Proven ability to work effectively and build relationships with key stakeholders in a entrepreneurial environment. Excellent interpersonal and verbal skills; trustworthy and credible with ability to navigate challenges and offer solutions. Comfort with being an experienced leader and doer. Experience managing an agency and directing business priorities. College degree (BS or BA minimum); Masters a plus. If you're ready to embark on an exciting journey with Primo Brands, apply now! Salary Range Disclaimer: The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process. Primo Brands’ established portfolio includes billion-dollar brands Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain® Ozarka®, and Zephyrhills®, purified brands, Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come. Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Candidates must possess strong English language skills to effectively communicate with customers and provide exceptional service. Proficiency in English is essential for understanding customer needs, resolving inquiries, and collaborating with team members.