Marketing Lead

Collie transforms dairy farming through innovative technology that empowers farmers to operate more efficiently and sustainably. Their smart collar and app solution enables farmers to manage entire herds with ease, fundamentally changing how modern agriculture operates. Backed by experienced investors and growing rapidly across the Netherlands with international expansion on the horizon, Collie seeks a Marketing Lead to drive awareness and adoption among Dutch dairy farmers who are ready for change. Marketing Lead Highlights Collie is revolutionizing dairy farming with technology that farmers love. As Marketing Lead, you'll own top-of-funnel marketing in the Netherlands, building the marketing engine from scratch and turning product magic into measurable momentum across the Dutch farming community. What are you going to do? As Marketing Lead at Collie, you own all top-of-funnel marketing activities in the Netherlands. You'll execute campaigns, manage content across channels, coordinate farm demonstrations and agricultural events, and build the marketing systems that drive farmer awareness and conversion as the company scales. Tasks and responsibilities: - Plan and execute a consistent content calendar across social media and email newsletters with differentiated messaging for farmers, industry professionals, and policymakers - Develop and manage email campaigns and automation flows that nurture relationships through valuable content - Own Collie's presence at agricultural fairs and industry events, building trust through direct farmer engagement - Coordinate farm demonstration days alongside the sales team, converting sceptics into believers - Develop outreach strategies including case studies, trade press partnerships, cooperative collaborations, and webinars - Track campaign performance, analyse results, and iterate based on data-driven insights - Build marketing operations and systems that scale as Collie grows and expands in...