Go to Market Lead Sweden

We are looking for a Go to Market Lead - Sweden who’ll be tasked with helping us connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network. As part of your role, you’ll be significantly contributing to the organization’s growth by turning interest into sales and experiences into lasting customer relationships.

You’ll be at the forefront of bringing the brand to life-close to the action on trails, on the water, and in dealerships, while working within a small, agile, high-impact team where ideas move fast, collaboration is real, and your work makes a visible difference every day.

YOU’LL HAVE THE OPPORTUNITY TO

Connect global brands with local realities, driving demand, supporting sales, and strengthening our dealer network across Sweden.

You will operate at the intersection of marketing and sales, delivering measurable results, moving units, and growing market share.

Dealer Engagement & Sales Impact (30%)

Our dealers are at the heart of our success, and so are you.

• Partner with dealers to build and execute local marketing and sales plans
• Strengthen the in-store experience to drive conversion and loyalty
• Act as a trusted commercial advisor, understanding real business challenges
• Help maximize co-op programs, campaigns, and retail tools
• Support dealers in their digital journey, improving visibility and lead generation
• Be present in the field, building relationships that drive performance

Consumer Engagement (50%)

You’ll bring our brands to life in ways that inspire, and convert:

• Plan and execute a local engagement strategy aligned with sales goals
• Lead campaigns, events, and activations across seasons
• Boost visibility through PR, storytelling, and local content
• Ensure a seamless and inspiring digital experience
• Measure performance and optimize for real business impact
• Own and manage your marketing budget with a ROI mindset

Market Insight & Commercial Agility (20%)

Stay close to the market and ahead of it

• Gather insights from dealers, customers, and competitors
• Identify opportunities to grow market share
• Act as the local product specialist, supporting team readiness
• Validate dealer activations with a strong commercial lens

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

•

Degree in Marketing, Business, or similar

• Approximately 3 to 5 years of experience in marketing or in a commercial role
• Strong sales mindset, you understand what drives retail performance
• Experience in digital marketing is a plus
• Interest in outdoor life, mobility, or powersports
• Fluent in Swedish and English
• Think commercially and love linking marketing to real results
• Enjoy working closely with dealers and local communities
• Are hands-on, pragmatic, and take full ownership
• Want to be part of a small, efficient team where everyone contributes
• Build strong relationships through trust, empathy, and clarity
• Value flexibility, autonomy, and balance

The role includes some travel across Sweden and international, especially during peak seasons.

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

THE ROAD SHOULD BELONG TO EVERYONE.

We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.

We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.

Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.