Field Marketing Specialist Performance - Ohio

OVERVIEW

The Field Marketing Specialist role is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback.

Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating product demos, retail education, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the Ohio and greater Midwest territory, extending out as directed.

SCOPE OF WORK: Run (60%), Outdoor (40%) Priorities defined seasonally by manager.

ESSENTIAL DUTIES & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Community Marketing:

• Plan and execute consumer events that focus on new product demos
• Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
• Support national & sponsored events in territory as requested
• Collaborate with sales agencies at agreed upon consumer trial events & experiences
• Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
• Execute marketing activations with our specialty dealers and key accounts in epicenter

In-Store Experience/ Shopper Marketing:

• Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
• Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
• Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
• Support sell-through contests with identified accounts
• Execute point-of-purchase displays and support merchandising guidelines in store
• Ensure campaigns are executed in alignment with the consumer calendar
• Prepare territory for leadership visits in key stores
• Support internal marketing teams at Ogden HQ office with other tasks as assigned

Digital:

• Maintain local events on sport pages of website
• Support review strategy by working with community ambassador team
• Support digital toolkit distribution and usage with specialty accounts
• Provide local epicenter content and educational copy (ie: “How-To” Videos) as requested

Other projects to be assigned

Tracking and Reporting:

• Manage travel expenses and local marketing budget as assigned
• Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
• Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channels

REQUIRED EDUCATION & EXPERIENCE

1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred

B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Planning, organizing and preparation
• Presentation skills
• Strong self-awareness and ability to work with a diverse group of stakeholders
• Excellent communication skills and accountability in a remote position
• Self-motivated with the ability to manage multiple projects at once
• Budget management
• Passionate about their sport practice

REPORTS TO: Senior Manager, Field Marketing

BUSINESS AREA: Salomon US, Marketing, Salomon

LOCATION: Ohio

TRAVEL % AND TYPE: Full time; 85% travel within designated territory

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 50 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Drivers License and a clean record.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.