Senior Manager (Senior Account Executive I) - Korean Language Proficiency

• Manage new business development, client engagement for renewals, and developing sales strategies for Broadcasters & Publishers MSG in the market, to ensure continuity of sales pipelines, as part of the global strategy towards building Nielsen ONE in the markets

• Lead, direct, and evaluate direct report/s to align on overall business strategies and achieve sales goals at country level.

KEY RESPONSIBILITIES

New Business Development 

• Develop monthly / quarterly / annual sales plans to Identify growth opportunities with existing and new client groups;

• Deliver agreed quarterly / annual sales targets through new business development;

• Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leads;

• Build internal relationships across business units and MSGs for support with identifying opportunities and converting the sale;

• Senior leadership involvement with proposal and pitch development;

Sales Strategies

• Prepare and analyze weekly / monthly / quarterly / annual sales reports (SalesForce and others) to develop realistic and achievable sales pipeline and strategies to meet agreed sales targets;

• Support with developing and implementing competitive sales pricing and marketing;

• Develop and manage mid to long term strategies that enhances existing client relationships and actively support client requirements across the industry;

• Drive marketing, roll-out strategy for new product introductions to the industry;

Client Engagement

• Develop strong and trust-based relationships with clients and key stakeholders in the industry;

• Work with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;

• Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer to clients a holistic set of insights;

• Create and deliver clear, concise and compelling internal and external client presentations (proposals/solutions);

• Bring the different media solutions and teams together for one impactful Nielsen story for clients;

• Collaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium term;

• Identifying and managing mutually beneficial opportunities to partner with the client;

• Provide feedback to product and operational teams regarding service developments to meet your client’s needs;

• Monitor and encourage greater usage of Nielsen solutions in clients

Leadership

• Lead and align on overall business strategies and achieve sales goals at country level;

• Support in developing junior team members to serve as a coach / mentor;

• Deliver financial results by driving and championing a client-centric sales mindset within the team;

• Breaking down internal silos to facilitate a cohesive, efficient and profitable business unit;

• Represent the Nielsen brand within the industry and external stakeholders at country level;

• Part of the Broadcasters & Publishers MSG Team and be involved in decision making regarding the successful running of our local business.

KEY STAKEHOLDERS & INTERFACE

Internal

• Global / Regional Executives

• Global / Regional Commercial Leads

• Corporate Functions including  Finance and Human Resources

• General Associates

External

• Clients in the Broadcasters / Publishers sector in the market.

• Vendors

• Legal Representatives

•   Bachelor’s Degree or above in Business, Marketing, or Communications.
•   Min 6-8 years of media experience, preferably in sales or marketing roles from the media or TV      broadcasting industry, with sound knowledge and understanding of research, media, advertising    and/or marketing in the Korean market.
•  Korean Language proficiency is must 

COMPETENCIES & SKILLS

• Equipped with a sales hunter mindset to drive new business development with the aim to achieve or exceed set sales targets;

• Possess leadership style that promotes ongoing growth and development opportunities for the team

• Team player with the ability to inject positive energy and a can-do attitude to the team/s.

• Commercially astute – especially in proposing and negotiating solutions

• Strategic thinking, analytical and logical reasoning skills

• Well organized with the ability to plan and prioritize;

• Resilient, persuasive and self motivated

• High-level accuracy and attention to detail

• Proficient in Google Suite Applications – GMail, Google Doc, Google Slides, etc;

• Strong interpersonal skills with a collaborative mindset to work well with others;

• Good communication in English, both written and verbal.

KEY PERFORMANCE INDICATORS / MEASURES

• Meet the revenue target;

• Renewal success rate;

• New business conversion rate;

• Accuracy and accountability in weekly/ monthly / quarterly sales reporting;

• No. of client engagement, meetings & presentations.

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