Referral & Affiliate Marketing

Responsibilities

• Maintain and monitor overall referral & affiliate marketing performance to ensure achievement of monthly volume and paid out targets.
• Expand and increase the number of active referral partners, affiliate channels, and strategic business collaborations.
• Develop and execute activation programs, campaign initiatives, and gimmick strategies to improve active rate, conversion rate, and paid out volume.
• Maintain strong relationships and engagement with existing affiliate marketing partners and referral ecosystems.
• Identify potential partnership opportunities with communities, retail partners, influencers, digital affiliates, and local business networks.
• Monitor referral funnel performance from created leads until paid out and ensure pipeline movement is properly managed.
• Analyze affiliate and referral performance data regularly to identify growth opportunities and optimization strategies.
• Coordinate with internal stakeholders (Marketing, Sales, Operations, CRM, Telemarketing) for campaign execution and conversion improvement.
• Ensure referral incentive and affiliate commission schemes are implemented properly and aligned with company policy.
• Conduct regular field visits and partner engagement activities to strengthen collaboration and business contribution.
• Support acquisition strategy through online and offline referral channels to increase business scalability.

Requirements

• Bachelor's Degree from any major, preferably Marketing, Business, Communication, or related fields.
• Minimum 4 years experience in Referral Marketing, Affiliate Marketing, Partnership, Business Development, or Sales Acquisition.
• Having experience in fintech, banking, digital lending, e-commerce, or affiliate ecosystem industries is preferred.
• Strong understanding of referral funnel, affiliate marketing strategy, customer acquisition, and conversion optimization.
• Experienced in handling partnership collaboration and external stakeholder management Strong communication, negotiation, and relationship-building skills Data-driven mindset with strong analytical and reporting capability.
• Familiar with digital campaign activation and affiliate performance tracking.
• Able to work with aggressive targets and fast-paced environment Proficient in Microsoft Excel, Google Sheets, and presentation tools Willing to travel for business purposes if required.