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Eczd.fa.us2

Eczd.fa.us2

Senior Marketing Manager - Innovation, Taste/Pipeline.

Role

Senior Marketing Manager - Innovation, Taste/Pipeline.

Location

Bangkok, TH

Job type

-

Found on Mokaru

5 days ago

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Salary

Not disclosed by employer

Job description

KFC is the No1 Restaurant Brand in Thailand. We are the biggest QSR in Thailand by market share. The KFC Innovation team forms a central pillar of the business and is responsible for a 12-month rolling calendar of innovation across all product platforms. The Senior Marketing Manager of Innovation will manage a team of 2 direct reports (2 x Senior Brand Managers).This role will report into the Head of Brand & Innovation KFC Thailand and will have wing-to-wing responsibility from Innovation Strategy, Ideation, Consumer Research, Store Testing, Portfolio Sales Management, Agency and Franchisee capability building. The Role will be required to build strong relationships, effectively influence and lead key stakeholders – across Senior Franchisee leaders, cross functional teams and agencies

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