Philips
Consumer Strategy and Planning Manager
Company
Role
Consumer Strategy and Planning Manager
Location
Sweden
Job type
Full-time
Found on Mokaru
1 week ago
Salary
Job description
Job Title
Consumer Strategy and Planning ManagerJob Description
Consumer Strategy and Planning Manager
Acts as a change agent in embedding consumer insights and understanding into all our marketing plans and activities. Supporting RBUL on (annual) Advertising and Promotion budget allocation.
Your role:
- Leads the WE Marketing Planning Process (Where to Play, How to Win, Make it Happen) for the allocated category/ies
- Delivers Regional Marketing Activation Plan (RMAP)
- Creates WE media brief and framework for zones
- Delivers regionalized toolkit, content and messaging for key SoB’s in line with RMAP to make eco system vision come alive
- Gives AOP / annual A&P allocation recommendations to RBULs by BU x Zone
- Maintains visibility of high level performance across full WE SoB x zone combinations for the relevant category
You're the right fit if:
- Strong and broad marketing experience, prior experience in the region is a must, preferably 5-10 years of marketing experience.
- Market experience - you must have experience in this market, preferably in the zone or Europe region;
- Ability to engage and influence multiple stakeholders;
- Experience working with content and tailoring content to the need of business;
- Strong analytical capability.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
