Integrated Marketing Manager, Culinary

About the Role: Sur La Table's Culinary program is one of the brand's most powerful differentiators — a live, tactile expression of what the brand stands for. As Integrated Marketing Manager, Culinary , you will own the marketing strategy that grows the Culinary program — cooking classes, in-store culinary experiences, and culinary-led services — while serving as the brand's culinary intelligence hub, bringing food culture, ingredient trends, chef partnerships, and culinary storytelling into the broader integrated marketing framework.

Within your first six months, you will have established the integrated brief process for Culinary initiatives, built trusted partnerships with Culinary Operations and Programming teams, and delivered measurable improvements in class trial, repeat attendance, and cross-sell to hardgoods.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Required Qualifications

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
• Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job.
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
• Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
• Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
• Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
• Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement.
• Experience supporting seasonal or quarterly GTM planning and prioritization processes.
• Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
• Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

Preferred Qualifications

• Background in food media, culinary brands, experiential programming, or specialty retail.

Why Join: The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

• Team Impact: Lead culinary marketing as a true strategic partner to Culinary Operations and Programming — not a request-taker — with direct ownership of how the brand's most distinctive program shows up across every customer touchpoint.
• Growth & Craft: Sharpen your leadership skills at the intersection of brand strategy, culinary culture, and omnichannel marketing, with direct exposure to senior leadership and cross-functional teams across the portfolio.
• Ownership: Own the end-to-end culinary marketing strategy — from trend intelligence and integrated briefs to GTM execution and performance optimization.
• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.

Interview Process

• Recruiter Screen - A conversation with our recruiting team to align on the role, your background, and what you are looking for.
• Hiring Manager Interview - Conversation with the Senior Manager of Integrated Marketing focused on your culinary fluency, marketing strategy experience, and cross-functional collaboration approach.
• Panel Interview - Discussion with cross-functional partners from Culinary Operations, Creative, and Marketing Ops to explore how you build alignment and translate culinary insights into integrated strategy.
• Reference Checks - Conducted in parallel with the final stages where possible.
• Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.