CRM Program Lead

CRM Program Lead

LIFE AT BRP At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally. Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all-terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing. Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms. www.brp.com . Follow us on:

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LinkedIn @BRP

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Twitter@BRPnews

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YouTube @CommunicationsBRP

WHY JOIN THE TEAM?

You will be a key actor in the digital transformation Lead end to end digital projects with a focus on customer experience Best of all, you’ll come to experience world-class BRP products and the Ultimate Ride in its many forms, as part of the world’s most exciting Powersports family.

YOUR KEY RESPONSIBILITIES

• CRM Strategy & Planning
• Translate CRM vision and strategic priorities into a clear, actionable roadmap in close partnership with Product Owners.
• Ensure all initiatives align with CRM objectives, customer lifecycle strategies, and measurable business outcomes.
• Support prioritization decisions using a strategic, customer-centric lens, balancing trade-offs effectively.
• Contribute to future-state design and continuously improve CRM operating models, processes, and ways of working.
• Promote focus and execution discipline by minimizing context switching and ensuring logical sequencing of initiatives.
• Prepare and facilitate roadmap planning sessions, governance forums, and alignment workshops with leadership and key stakeholders.
• Establish and maintain a clear governance framework to support decision-making and prioritization across CRM initiatives.
• Define and maintain clarity on roles and responsibilities (RACI) to ensure accountability and alignment across teams.
• Support strategic ideation, early-stage initiatives, and long-term planning efforts through structured thinking and facilitation.
• Project Management & Delivery
• Drive end-to-end delivery of CRM initiatives: define scope, plan timelines, allocate resources, and ensure execution on time and within budget.
• Coordinate cross-functional teams and stakeholders, managing expectations and ensuring clear, consistent communication throughout the project lifecycle.
• Maintain a consolidated, high-level view of all CRM initiatives, including dependencies, timelines, and sequencing across teams and channels.
• Act as a program orchestrator, ensuring the right work is delivered at the right time and in alignment with strategic priorities.
• Track progress at both program and project levels, providing clear, concise, and actionable status updates to stakeholders.
• Proactively identify risks, bottlenecks, and misalignments across teams, vendors, or channels; drive mitigation plans and escalate when needed.
• Lead core project ceremonies (daily/weekly check-ins, steering committees) with clear structure, objectives, and outcomes.
• Produce high-quality documentation, including meeting notes, project plans, and status reports, ensuring transparency and traceability.
• Partner closely with:
• Product Owners to validate scope, prioritize features, and ensure value delivery aligns with roadmap objectives
• Business Analysts to incorporate insights, performance data, and learnings into continuous roadmap evolution
• Contribute to user story definition, business requirements, and scope refinement to ensure clarity and delivery readiness.
• Manage and monitor program budgets, ensuring efficient allocation of resources and cost control.

YOUR QUALIFICATIONS AND SKILLS

Qualifications | Education

• 6+ years of experience in digital project management, with a proven track record on complex projects
• Strong command of project management methodologies (planning, timelines, budget) and Agile frameworks
• Proven experience operating within large, complex organizations, navigating matrixed structures and cross-functional dynamics.
• Experience with web development lifecycle and project management tools (Jira, Confluence)
• Business-oriented mindset with the ability to communicate technical concepts to diverse audiences
• Fast decision-making and adaptability in dynamic environments, with a strong sense of innovation
• Excellent organizational and writing skills
• Strong leadership and teamwork abilities, with a focus on motivating and aligning teams
• Problem-solving, analytical thinking, and persuasion skills
• Outstanding communication and presentation skills, with the ability to simplify complex topics
• Fluent in English
• Nice to have: experience with Lead management system, CRM, Data Marketing, and certifications (CAPM/PMO)