FCS Marketing Communication Specialist

Job Function:

The FCS Marketing Communicaton Specialist is a hands-on, execution-focused marketer responsible for delivering high-impact marketing initiatives across digital campaigns, events, and lead generation programs.

This role operates at the intersection of a highly agile, business-driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact.

This role requires a self-starter who can not only execute marketing activities, but continuously optimize campaign performance, improve processes, and contribute to scalable marketing operations. The ideal candidate thrives in a fast-paced, cross-functional environment and is motivated to drive measurable business impact.

Reports to:

North America Marketing Manager - Duncan, SC (North America Marketing Team)
 

Responsibilities and Objectives:

Campaign Execution & Content Development

• Execute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)
• Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
• Collaborate with global and regional teams to align messaging and brand standards
• Translate technical product and application knowledge into customer-centric marketing content
• Support internal communication and managerial communications (intranet, Local Director’s communication to the teams....)

Digital Marketing & Performance Optimization

• Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
• Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)
• Conduct A/B testing and recommend improvements to increase engagement and conversions
• Support dashboard reporting and marketing analytics (Excel)

Lead Management & Sales Alignment

• Manage lead flow, tracking, and reporting within CRM systems
• Support the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teams
• Ensure campaign-to-lead linkage for accurate ROI tracking and reporting
• Contribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)

Tradeshow & Event Execution

• Prepare and execute technical tradeshows, customer events, and roadshows
• Manage logistics including booth setup, displays, vendors, and promotional materials
• Support event promotion/training, onsite execution, and post-event lead follow-up
• Track event performance metrics and contribute to ROI analysis
• Support the execution of internal event (sales meeting, sales training....)

Project Management & Marketing Operations

• Manage multiple projects simultaneously using tools such as Monday.com
• Support marketing operations including purchase orders, requisitions, and budget tracking
• Build and maintain repeatable workflows, templates, and campaign processes
• Coordinate with internal stakeholders and external agencies to ensure timely

Adheres to all safety, quality and environmental standards

Experience & Background

• Mini 3 years of experience in Marketing Communication, International Business, or related field
• Experience in B2B marketing, industrial or technical industries preferred
• Familiarity with brand, product, and/or agency marketing environments

Technical & Functional Skills

• Digital content and campaign  creation (ads, landing pages, email, video, web content)
• Campaign execution and marketing automation (Eloqua, CRM systems)
• Basic understanding of SEO/GEO/SEM and digital marketing best practices
• Marketing data analysis and reporting (Excel required)
• Project management and organizational skills
• Experience with tradeshow/event coordination
• Budget management

Tools & Platforms

Experience with (or ability to quickly learn):

• CRM: Aurea
• Social media: Emplify
• Marketing Automation: Eloqua is a plus
• Project Management: Monday.com
• Content/Design: Adobe Creative Suite, Adobe Experience Manager
• SAP:  Purchase Requisition, Purchase Orders
• Sales Enablement: Showpad

Physical Requirements:

• Periods sitting at a desk and working on a computer
• Must be able to lift, push, pull, and carry objects
• Must be able to lift up to 25 pounds at times
• Dexterity and accuracy as needed to operate equipment

Work schedule:

• Willingness to travel as required both domestically and internationally (up to 30%). Must have a current, valid passport for international travel.
• This position will report to the Duncan, SC office with flexible (hybrid) schedule after completion of 90 day training program.

Stäubli Corporation is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.