Common Content Manager

About the role 

Do you want to shape how IKEA shows up to millions of people, across markets and channels? As Common Content Manager, you will own and drive the development of a global content portfolio that connects the IKEA range with people’s everyday lives—creating communication that inspires, guides, and drives business results. 

At the heart of Range Commercial Communication, you will turn insights into impactful content at scale. You’ll lead the full journey—from understanding consumer needs and defining direction, to assigning content, shaping briefs, and ensuring successful delivery in markets. 

This is a role for someone who thinks like a marketing product developer—balancing creativity, strategy, and performance. You’ll work closely with Retail Marketing, Range teams, and creative partners to ensure every piece of content is relevant, consistent, and commercially effective.  

What you will be responsible for 

• Own the Common Content portfolio end-to-end 
  Define, plan, assign, approve, and follow up on all Common Content deliveries across IKEA Retailers—ensuring high quality, on-time, and cost-efficient execution aligned to business priorities. 

• Steer performance, priorities, and investments 
  Manage the full portfolio, including budget and performance, balancing impact, cost, and delivery to support the IKEA Growth Plan. 

• Turn insights into impactful content 
  Lead portfolio planning by combining consumer insights, creative direction, range priorities, and product selection into clear, customer-centric content directions. 

• Drive innovation in an omnichannel landscape 
  Continuously develop and evolve Common Content to increase relevance, engagement, and effectiveness across channels and markets. 

• Create clarity through strong briefs and decisions 
  Ensure fact-based, insight-driven decisions are translated into sharp, actionable briefs with clear strategic messaging. 

• Secure market impact 
  Lead the successful implementation of content across markets, ensuring relevance, usability, and strong business results. 

• Drive capability and ways of working 
  Identify, define, and prioritize content and capability needs to strengthen how IKEA works with marketing communication. 

• Lead collaboration and transformation 
  Act as a key partner across Range, Retail, and IMC—driving alignment, strengthening collaboration, and shaping the future of theCommon Content agenda. 

What we’d like you to bring to the table 

You’re a senior, idea-driven marketing leader who knows how to turn insight into impactful communication at scale. You combine strategic thinking with a hands-on mindset—and thrive in a collaborative, global environment. 

You bring: 

• Strong experience in leading and creating retail Marketing plans, preferably in an IKEA market

• Proven experience leading global marketing communication for large brands—from strategy and concept to execution  

• Strong understanding of how insights, strategy, planning, and creative come together to create impact 

• Extensive experience in leading teams and influencing stakeholders in complex, matrixed environments 

• Deep knowledge of consumer behavior and a passion for creating people-centric communication 

• Strong creative and omnichannel expertise, with an eye for innovation and new opportunities 

• Solid understanding of range & product development and how communication connects to business 

You are also: 

• A strategic thinker who loves to create—comfortable moving between big-picture direction and hands-on work 

• An inspiring leader who builds trust, motivates others, and drives change 

• Skilled at simplifying complexity and turning ideas into clear direction and actions 

• Confident in challenging the status quo and pushing for better, more effective solutions 

• A strong communicator, able to influence and engage at all levels 

And naturally: 

• You live and share the IKEA values 

• You have a genuine interest in life at home and home furnishing 

• You are fluent in English (spoken and written) 

We welcome your application

We look forward to receiving your application by July 1st at the latest. Apply by submitting your CV and motivational letter. 

If you have any questions about the role or the recruitment process, or if you have a special need that requires accommodation in the recruitment process, feel free to contact the Recruiter Matilda Winninge, matilda.winninge@inter.ikea.com or Hiring Manager Caroline Hjertström, caroline.hjertstrom1@inter.ikea.com  

We always recruit based on values, competence, potential and diversity. We will first consider co-workers employed at Inter IKEA Group impacted by organisational changes. For this specific recruitment priority will be given to impacted co-workers in IKEA Marketing & Communication, IKEA of Sweden and Inter IKEA Technology Services AB, provided competence requirements are met for the role.