Lifestyle PR & Marketing Executive - art'otel Amsterdam

Create culture. Build buzz. Shape experiences.

At PPHE Hotel Group, our lifestyle brands are where art, culture, food, and people collide, creating destinations that are bold, social, and impossible to ignore. The Lifestyle PR & Marketing Executive - Europe will work closely with the Director of PR & Marketing Lifestyle Brands Europe for PPHE Hotel Group's lifestyle hotels in Europe, with a primary focus on art'otel Amsterdam, while also supporting our lifestyle portfolio across Europe, including art'otels and other brands in Italy, Croatia and Germany.

In this role, you will be responsible for bringing our lifestyle brand proposition to life driving visibility, commercial success and cultural relevance across our hotels, restaurants, bars, and event spaces.

Responsibilities ⦁ Plan & Deliver: Coordinate and execute 90-day plans and annual PR & marketing strategies aligned with brand, commercial, and budget objectives ⦁ Drive Performance: Identify commercial opportunities that increase exposure, bookings, and F&B performance across hotels, events, art gallery and restaurant & bar outlets ⦁ Activate Venues: Lead marketing, social media and PR activities for award-winning restaurants and bar with two Michelin-star concept chef ⦁ Curate Programming: Deliver on-brand cultural activations across art, lifestyle, food & drink, wellness, and key city events such as Pride, ADE and Fashion Weeks. ⦁ Build Community: Develop and maintain a strong network of creatives, media, influencers, and partners ⦁ Create Partnerships: Conceptualise and execute collaborations that drive both brand awareness, PR and revenue ⦁ Drive Content: Manage content creation with the team including social media, photography, and video to ensure premium brand representation ⦁ Execute Campaigns: Coordinate paid media and campaign rollouts with internal teams and external agencies ⦁ Generate PR: Together with agencies, support PR activity including press events, releases, media stays, influencer visit