CRM Growth Executive

As CRM Growth Executive, you will…

• Deliver engaging email, push and multi‑channel campaigns, using segmentation and targeting to reach the right audience with the right message
• Manage end‑to‑end campaign execution – briefing, building, proofing, testing, QA and deployment across devices
• Plan and run A/B testing and optimisation programmes to continuously improve campaign performance
• Ensure all campaigns are compliant with GDPR and PECR requirements
• Analyse customer behaviour to identify key lifecycle moments and trigger communications
• Use creativity and commercial insight to plan campaigns that drive database growth and engagement
• Work with external agencies to execute CRM campaigns to a high standard
• Support CRM KPI setting and develop plans to achieve YOY growth targets
• Grow and activate CRM and loyalty audiences through targeted tactics and campaigns
• Collaborate with digital trading and UX teams to enhance the customer experience across digital channels

What you’ll bring…

• Experience in CRM campaign delivery (email essential; push, app or SMS desirable)
• Familiarity with CRM platforms such as Braze (advantageous, not essential)
• Strong campaign management skills with the ability to deliver high volumes at pace
• Confidence working with stakeholders and managing third‑party agencies
• Analytical mindset with experience using data to drive decisions and optimisation
• Ability to work to tight deadlines in a fast‑paced environment
• Strong communication and collaboration skills across digital and marketing teams
• Good working knowledge of Excel and Microsoft tools
• Proactive approach to identifying risks and opportunities

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…