Specialist Retail Media & Campaigns

We’re looking for a Sr. Specialist - Campaign Management & Content to join our tMart team, the region’s first cloud store concept offering 30-minute delivery of groceries at hypermarket prices, now live across multiple markets in the MENA region.

The Sr. Specialist will own in-app content hygiene, drive data-informed merchandising decisions, lead end-to-end campaign planning and execution, and ensure seamless cross-functional collaboration across marketing, supply chain, category management, and tech. The ideal candidate is highly analytical, commercially minded, and thrives on turning performance data into actionable strategy.
 

What's On Your Plate?

• Campaign planning calendar: Own the weekly and monthly planning calendar in sync with the trade marketing calendar—hitting internal deadlines, flagging risks early, sharing assets proactively, and maintaining a forward-looking view of what's coming.
• Post-campaign analysis & reporting: After each activation, measure performance against KPIs (CVR, AOV, incremental orders, CTR), surface patterns and trends, and present a clear insight report to the wider team—what worked, what underdelivered, and recommended next steps that directly shape future planning, creative, and priorities.
• Content & asset performance analysis: Evaluate placement effectiveness, collection visibility, and customer engagement on a regular cadence, translating findings into actionable optimisations.
• Merchandising & categorisation strategy: Own product categorisation and merchandising for current and new assortment—occasion-based categories, cross-merchandising, collection management—ensuring everything is correctly tagged, priced, and discoverable.
• Cross-functional coordination: Partner with supply chain and category teams to anticipate stock availability and flag demand risks ahead of launches; work with tech and product to escalate and resolve platform and content issues through agreed ways of working.

What Did We Order?

• 2–4 years' experience in campaign management, content, e-merchandising, or a related commercial role—ideally in a digital, e-commerce, or Q-commerce environment.
• Numbers-oriented: You're comfortable working with data daily—tracking KPIs, interpreting performance metrics, and using data to justify merchandising decisions. You don't assume; you verify.
• Detail-oriented and disciplined: You take end-to-end ownership, hit deadlines consistently, and are known for delivering solutions, not blockers.
• Strong cross-functional collaborator: You have the interpersonal skills to work across marketing, supply chain, category management, product, and tech—aligning stakeholders around shared timelines and commercial goals.
• Proactive ownership mindset: You spot gaps before they're flagged, take initiative without being asked, and operate with urgency in a fast-moving, commercially sensitive environment.
• Strong analytical and communication skills: You're comfortable presenting performance data to senior stakeholders and can turn complex metrics into clear, actionable narratives.
• Digitally fluent: Experience with data dashboards, campaign management tools, and CMS platforms is a strong advantage. English fluency required; Arabic a strong plus.