Manager, Commerce Media

Manager, Commerce Media

Position Overview

We are seeking a highly motivated and experienced Manager, Commerce Media to lead the planning, execution, optimization, and reporting of retail media campaigns across key commerce platforms (Walmart Connect, Instacart, Roundel, etc.).

This role requires a strategic thinker who is equally comfortable operating in-platform, analyzing performance data, presenting recommendations to clients, and leading a team. The successful candidate will thrive in a fast-paced environment, adapt quickly to the evolving retail media landscape, and drive strong business outcomes for clients through data-driven decision making.

Key Responsibilities

Commerce Media Strategy & Execution

• Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
• Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
• Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
• Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
• Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.

Analytics & Performance Reporting

• Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
• Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
• Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
• Establish measurement frameworks and KPIs aligned to client objectives.
• Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.

Client Management & Presentations

• Serve as a trusted advisor to clients through regular performance reviews, strategic planning sessions, and business updates.
• Present campaign results, optimization recommendations, testing opportunities, and future strategies to clients and internal stakeholders.
• Effectively communicate both tactical execution details and broader strategic implications.
• Build strong relationships with clients through proactive communication, responsiveness, and thought leadership.

Team Leadership & Development

• Manage, mentor, and develop a team of commerce media professionals.
• Provide coaching on platform best practices, strategic thinking, campaign management, and client communication.
• Support career development through regular feedback, performance management, and training opportunities.
• Foster a collaborative, accountable, and high-performing team environment.
• Ensure quality control and operational excellence across all team deliverables.

Organization & Process Excellence

• Maintain strong project management practices across multiple clients, priorities, and deadlines.
• Create scalable processes and workflows that improve efficiency and campaign quality.
• Demonstrate exceptional attention to detail while managing complex campaign structures and reporting requirements.
• Collaborate cross-functionally with analytics, strategy, brand, creative, and account teams to deliver integrated solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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