Regional Annual Giving & Digital Fundraising Manager

Employment Type

Full time

Shift

Day Shift

Description

At MercyOne, health care is more than just a doctor’s visit or a place to go when you’re in need of medical attention. Our Mission is based on improving the health of our communities – that means not only when you are sick but keeping you well.

MercyOne Central Iowa sets the standard for personalized and radically convenient care in the Des Moines metro area and surrounding counties. MercyOne Des Moines Medical Center, founded by the Sisters of Mercy in 1893, is the longest continually operating hospital in Des Moines and Iowa’s largest medical center, with 802 beds available. The hospital is one of the Midwest’s largest referral centers.

With more than 7,000 colleagues and a medical staff of almost 1,500 physicians and allied health professionals, MercyOne Central Iowa is one of Iowa’s largest employers.

Want to learn more about MercyOne Des Moines? Click here: Find a Location Des Moines, Iowa (IA), MercyOne Des Moines

Join the MercyOne Family! We are looking to hire a Regional Annual Giving and Digital Fundraising Manager!

The Regional Annual Giving and Digital Fundraising Manager serves as a strategic leader responsible for advancing annual philanthropy, digital revenue growth, and fundraising events across a multi-foundation healthcare system. Supporting multiple affiliated foundations statewide, this role designs and drives integrated, multi-channel fundraising strategies that expand donor engagement, increase sustainable revenue, and strengthen the pipeline for major and planned giving.

This position functions as both an architect and operational leader, providing system-wide guidance, scalable infrastructure, and performance insight across annual giving, digital engagement, and events. Working in close partnership with foundation leadership, marketing, communications, and clinical stakeholders, the manager ensures consistent best practices, enhances donor experiences, and aligns philanthropic initiatives with organizational priorities.

General Requirements

•

Knows, understands, incorporates, and demonstrates the Trinity Health and MercyOne Mission, Vision, and Values in behaviors, practices, and decisions.

•

Develops and implements integrated annual giving, digital fundraising, and events strategies across multiple foundations to achieve revenue and participation goals

•

Leads multi-channel annual giving programs, including direct mail, digital campaigns, grateful patient initiatives, workplace giving, and targeted appeals

•

Expands donor acquisition, retention, reactivation, and upgrade strategies to strengthen long-term philanthropic pipelines

•

Oversees digital fundraising campaigns, including giving days, peer-to-peer initiatives, social fundraising, and online donation optimization

•

Designs and executes high-impact fundraising events and stewardship experiences that enhance donor engagement and support organizational priorities

•

Partners with marketing, communications, and foundation leadership to align messaging, branding, and storytelling across all fundraising channels

•

Coordinates system-wide fundraising calendars to maximize reach, avoid conflicts, and leverage cross-foundation opportunities

•

Analyzes campaign performance data and donor insights to inform strategy, improve outcomes, and optimize return on investment

•

Establishes and promotes best practices, tools, and processes to ensure consistency, scalability, and operational excellence across foundations

•

Develops and manages complex fundraising and event budgets, ensuring efficient use of resources and strong net revenue performance

•

Utilizes and optimizes CRM systems and digital platforms to improve donor segmentation, tracking, and reporting capabilities

•

Ensures compliance with healthcare regulations, data privacy standards, and internal policies governing philanthropic activities

•

Serves as a subject-matter expert, providing strategic guidance and support to foundation staff in annual giving, digital fundraising, and events

•

Collaborates with major gifts, grants, accounting, and operations teams to implement integrated, donor-centered fundraising strategies

•

Strengthens donor stewardship and recognition efforts to deepen relationships and enhance lifetime engagement across giving channels

•

Other duties as needed and assigned by the manager.

•

Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Trinity Health’s Organizational Integrity Program, Standards of Conduct, as well as other Trinity Health/MercyOne policies and procedures in order to ensure adherence in a manner that reflects honest, ethical, and professional behavior

Education

•

Must possess a comprehensive knowledge of philanthropy, as normally obtained through a Bachelor’s degree in nonprofit management, marketing, communications, business, ora related field and five (5) to seven (7) years of experience in annual giving, digital fundraising and or fundraising events, preferably within a healthcare or nonprofit environment.

Minimum Qualifications

•

Demonstrated success managing multi-channel fundraising programs, including direct mail, digital campaigns, and donor engagement strategies

•

Proven ability to develop and execute fundraising strategies that drive measurable revenue growth and donor participation

•

Experience planning and managing fundraising events with accountability for budgets, sponsorship revenue, and net income performance

•

Strong analytical skills with the ability to interpret data, evaluate campaign performance, and apply insights to improve results

•

Proficiency with donor databases (CRM systems), digital fundraising platforms, email marketing tools, and Microsoft Office or equivalent systems

•

Excellent project management skills with the ability to prioritize and manage multiple initiatives across stakeholders, timelines, and locations

•

Strong written and verbal communication skills, including the ability to craft compelling donor-facing messaging and collaborate effectively with cross-functional teams

•

Demonstrated ability to work both independently and collaboratively in a fast-paced, multi-site environment

•

Knowledge of fundraising best practices, donor lifecycle management, and emerging trends in digital philanthropy

•

Ability to travel regionally and support occasional evening and weekend events

•

Must be comfortable operating in a collaborative, shared leadership environment.

•

Must possess a personal presence that is characterized by a sense of honesty, integrity, and caring with the ability to inspire and motivate others to promote the philosophy, mission, vision, goals, and values of Trinity Health and MercyOne.

Colleagues of MercyOne Health System enjoy c ompetitive compensation with a full benefits package and opportunity for growth throughout the system!

Visit MercyOne Careers to learn more about the benefits, culture, and career development opportunities available to you at MercyOne Health System circle of care.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.