Digital Marketing & SEO Specialist

About the Role

We're looking for a sharp, curious, and personable Digital Marketing & SEO Specialist to join our growing team. This is a hands-on role supporting our web presence, organic search performance, and paid campaigns — and you'll be working closely with AI tools (especially Claude) as a core part of your day-to-day workflow.

You don't need to be a developer. You do need to be smart, resourceful, and genuinely enjoy figuring things out.

What You'll Do

• Own and execute SEO strategy — on-page, technical, and content-driven
• Manage PPC campaigns (Google Ads, etc.) and remarketing initiatives
• Monitor, report on, and optimize campaign performance
• Collaborate with the team on content, site structure, and growth experiments
• Use Claude and other AI tools to move faster and work smarter

What We're Looking For

• 1–3 years of experience in SEO, digital marketing, or a related role
• Solid understanding of PPC and remarketing campaign management
• Strong working knowledge of Claude or similar AI tools — this is non-negotiable
• Analytical mindset with a bias toward action
• Friendly, communicative, and a good team player
• No CMS experience required — we're moving to Astro and will train accordingly

Nice to Have

• Experience with analytics platforms (GA4, Search Console, etc.)
• Familiarity with modern web stacks or static site concepts
• A track record of improving search rankings or reducing cost-per-click

What This Role Is Not

This is not a developer role. You won't be writing code. You will be expected to understand how websites work at a conceptual level and communicate effectively with technical teammates.