Creative Designer

About the Role

The Creative Designer is the creative authority of the B2C Marketing team. You set the visual standard, lead the creative direction across campaigns and brand, and elevate the output of every designer around you.

This is not a role where you put your head down, execute briefs, and pass files. You are the person the team looks to when creative direction is unclear, when a concept needs sharpening, or when a campaign needs a visual idea that makes people stop scrolling. You bring that instinct consistently across brand identity work and campaign executions and you make everyone else's work better in the process.

You produce high-quality creative yourself, and you lead by example. Your craft is the benchmark.

Core Responsibilities

Creative Direction & Team Elevation

• Set and maintain the creative standard for all visual output produced by the Brand & Strategy team.
• Provide clear, constructive creative direction to the Motion Designer and Design Intern not just feedback on what is wrong, but a clear vision of what great looks like.
• Review all creative work before it leaves the team: campaigns, brand materials, social content, and event assets you are the final creative quality gate.
• Bring creative energy to briefings and brainstorms: come with references, ideas, and a point of view, not just questions.
• Push back on briefs that are not inspiring enough you have the experience and credibility to ask for what the work needs to be great.

Campaign Creative

• Lead the visual concept and design execution for B2C marketing campaigns across all digital formats: paid social ads, display, landing pages, email templates, and in-app visuals.
• Translate campaign briefs into original visual concepts that are strategically grounded and creatively distinctive.
• Design performance-aware creative: you understand that a great ad needs to stop the scroll and convert, not just look beautiful.
• Adapt and scale campaign assets across all required formats and channels without losing creative integrity.
• Iterate rapidly based on performance data: when a creative direction is not working, you diagnose why and propose what to test next.

Brand Identity & Design System

• Own the visual brand identity: ensure every touchpoint digital, print, in-product, and event reflects a coherent, intentional, and evolved brand aesthetic.
• Maintain and evolve the brand design system and asset library: typography, color, iconography, grid systems, and component templates
• Define and document visual brand guidelines that give the full team including non-designers a clear framework for brand-consistent execution.
• Lead brand refresh or evolution initiatives when the visual identity needs to grow alongside the business.
• Ensure brand consistency across all external-facing materials produced by other teams (Acquisition, CRM, Product).

Cross-functional Creative Support

• Partner with the Brand & Planning Lead to translate brand strategy into visual language.
• Work with the Paid Media Analyst to brief and iterate on performance creative you speak both brand and performance fluently.
• Support the Marketing Planner with visual needs for events and organic content.
• Manage freelancers or external creative partners when additional production capacity is needed, maintaining quality standards throughout.

Requirements

• 2-4 years of experience as a creative or graphic designer with a strong B2C portfolio spanning both brand identity and campaign work.
• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) mandatory.
• Proven ability to develop original creative concepts, not just execute briefs.
• Demonstrated experience providing creative direction to other designers formally or informally.
• Strong understanding of digital ad formats and what makes performance creative work across Meta, TikTok, and other paid social platforms.
• Experience building and maintaining a visual design system or brand identity framework.
• Ability to manage multiple projects and priorities simultaneously without losing quality or pace.

Nice to Have

• Working knowledge of After Effects enough to concept motion ideas and collaborate effectively with the Motion Designer.
• Experience in a dual brand + performance creative environment, where brand integrity and conversion goals need to coexist.
• Background managing external freelancers or creative agencies.
• Familiarity with in-product design collaboration (Figma handoff to Product/Engineering).

This position is onsite at our Monterrey, MX office