SEO Specialist

For the post of SEO Specialist, the ideal candidate will have 2-5 years of experience in online marketing with a well-rounded background in search management. The candidate should have specific experience focused on analyzing and increasing organic search traffic through both, technical website factors and authority building as well as on-page and off-page optimization. This person will be responsible for implementing methods to improve clients' website’s organic rankings as well as documenting SEO/Social changes, and communicating changes to team members. Someone with knowledge of recognizing, buying and selling high PR sites to build a high PR network will be highly preferred.

 

We’re looking for someone to become a core member of our team, interested in working in a fast-pace, small business environment, who is eager to learn, stay up-to-date on the latest internet marketing techniques, and help grow our digital marketing agency. The ideal candidate needs to be organized, understand business drivers, and possess effective communication skills.

• Proficient in using various SEO softwares and cloud services
• Advanced knowledge of Microsoft Excel and it's applicable usage in SEO
• Excellent communication and writing skills in English
• 2-5 years experience in SEO and Online Marketing
• Bachelor’s Degree in Degree in Marketing, Business Administration, Economics, Math, or related field is a plus but not required

Desired Skills & Experience:

• Understanding of front-end web development
• Web development experience or html coding knowledge is a plus
• Experience with WordPress

Essential Duties & Core Responsibilities:

Strategy, Proposals, & Audits

• Strategy: Develop SEO strategies for clients based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing an successful SEO campaign.
  
  
• Proposals: Create SEO proposals based on strategic research, offering several options in a clear, concise way that meet client needs and result in a successful SEO campaign.
  
  
• Audits: Evaluate websites based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength of a website.  Troubleshoot errors via Webmaster Tools and produce an audit that summarizes a website’s SEO situation.

SEO Strategy

• Industry research & competitive analysis
• Research, analyze, and develop a keyword strategy
• Monitor ranking reports and adjust strategy as necessary
• Monitor traffic performance and quantify results using Google Analytics
• Complete monthly client reports

On-Page SEO Strategy

• Make on-site recommendations (Title, H1, Content – familiarity with HTML is necessary)
• Implement recommended changes in client CMS / Website
  
• Complete technical website audit reports & recommend changes

Off-Page SEO Strategy

• Develop and execute effective authority building strategies
• Engage in social strategies to promote clients and increase authority
• Perform link pruning and backlink audits to help clients have a clean link profile which is safe from any penalties from search engines